Hi, welcome to Blue Dolphin. Blue Dolphin Business Development is a Marketing Agency Peterborough based who works with clients to help them achieve profitable sales through effective marketing. We specialise in Marketing Strategy, Creative, Ideas, Website Design, Website Content, Digital,…
Nine Approaches to Marketing for Manufacturers In the first part of this article we will consider what marketing techniques of Marketing For Manufacturers you should be adopting if you wish to expand your business. We live in a time now where…
Over the last few months, as digital marketing takes a more important role within businesses I have noticed more "non professional marketers" becoming involved. Two key areas that have legal implications have become more common place. In this article I thought it was worthwhile sharing. By far and away the most common comments have related to intellectual property, and there have been some very worrying comments.
If you're running a business or involved in a smaller business the likelihood is that your to-do list runs to multiple pages of A4. With a schedule of urgent and important actions, business owners can’t afford to chance around with marketing…
When crafting a proposition, it's essential to use the right keywords and have a conversation that resonates with your target audience. Here are some tips to help you get your proposition right: Identify your target audience: Before you can craft…
Before you set out to create an app make sure you ask yourself these questions. Creating an app can be an incredibly powerful marketing and business tool, if it makes sense for your business. In this article we will look…
Web design is not just about making your website look pretty. Functionality is a key component to consider for any website. In this article we look at common web design mistakes. Lets consider the difference between a web designer and…
Reasons / Excuses Given For Not Putting Pricing Information on Websites Firstly this article doesn't refer to Ecommerce websites as the entirety of an Ecommerce website is about pricing. This article is aimed at B2B / Business websites, yes if…
Manufacturing marketing challenges are many and varied In this article we will look at 5 manufacturing marketing challenges and importantly consider ways to solve these challenges. Nowadays most manufacturers have invested resources in at least some digital engagement form, even…
The importance of getting found. You can have the best product or service in the world, but without effective advertising and promotion, no one will know about it. This is particularly relevant if you are operating in a highly competitive…
Correctly Executing Website Marketing Strategies The list of internet / website marketing strategies I have included below is by no means complete but includes in my opinion the more timeless ones. By nature of being timeless ( as opposed to…
Top 5 Small Business Website Marketing Tips 1: New content is required frequently and consistently to build search engine presence. 2: Consider your website as a lead generation machine. 3: Get Proactive with Social Media and Email. 4: Your website is never finished. 5: Keep on top of your websites health and performance