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MARKETING & SALES STRATEGY

Marketing Discovery, Marketing Strategy, Market Research & Rapid Test Marketing

Our Reviews

Karina Key
Karina Key
2023-04-28
Trustindex verifies that the original source of the review is Google.
Blue Dolphin offer a very professional, friendly and helpful service.
Martin McMahon
Martin McMahon
2023-04-28
Trustindex verifies that the original source of the review is Google.
We had an excellent session with Andrew from Blue Dolphin that was practically a one-to-one meeting. HIs advice for web development was very informative and I was able to take away some very valuable lessons about potential improvements and essential next steps.
jason taylor
jason taylor
2022-09-20
Trustindex verifies that the original source of the review is Google.
"With Blue Dolphin I feel like we are in safe hands. Their ability to manage the website design and build and provide a proactive stance meant that we ended up with a website that exactly meets our needs. Without their guidance we wouldnt yet have a site. Not only have they designed a great site, they have massively helped with the content marketing, which was such an important part of the project. Its refreshing to work closely with a technical company who know their stuff are so responsive and communicate in a jargon free way"
M a l c o l m S m i t h
M a l c o l m S m i t h
2022-09-05
Trustindex verifies that the original source of the review is Google.
Having used Blue Dolphin for a number of content marketing projects we have found they always exceed expectations with the quality of work and delivery. Recent photographic projects have blown us away. If you need professional marketing without the BS contact Blue Dolphin
conor stapleton
conor stapleton
2022-09-02
Trustindex verifies that the original source of the review is Google.
A great agency to work with on digital and web projects. Strong communication, implementation and service. Thumbs up from our team at Kaymed.
rebecca shaw
rebecca shaw
2022-08-12
Trustindex verifies that the original source of the review is Google.
Really helpful with great advice on website design and digital marketing. Recommend talking to them if you need help on website design.
Kyrie Russell
Kyrie Russell
2022-03-04
Trustindex verifies that the original source of the review is Google.
We used Blue Dolphin Business Development for our new branded business cards, they took our brief really well and sent over some options for us which was helpful. They arrived in good time too. Great service.
Abi Elsey
Abi Elsey
2021-12-06
Trustindex verifies that the original source of the review is Google.
Blue Dolphin have worked with us for many years in designing, updating and maintaining our Wordpress Websites and other Digital Marketing
amanda turner
amanda turner
2021-11-23
Trustindex verifies that the original source of the review is Google.
Blue Dolphin helped shape an online toolkit and quiz. They were very knowledgeable, professional and helpful throughout. We also had fun along the way.
Emily Lowden-Smith
Emily Lowden-Smith
2021-10-21
Trustindex verifies that the original source of the review is Google.
Andrew and the team give great website service, quick response and very knowledgeable on digital marketing and always happy to help with a smile!

Marketing and Sales Discovery

The suite of Marketing & Sales Strategy services includes the Marketing and Sales Discovery process helps you look at your marketing and sales from a different perspective. It has value as it creates an opportunity for you to think afresh about your approaches. But it is much more that just taking time out as it also brings you the support of Blue Dolphin’s team of Business Development consultants.

Our experienced commercial consultants will challenge your current marketing approach to unlock greater opportunities for successful plans and campaigns. They all have extensive practical marketing and sales experience and will introduce you to some new thinking and techniques. This is possible because of their work with other clients and the time they invest in keeping abreast of the latest innovative marketing and sales developments.

The aim is to help you ensure the marketing and sales planning process is truly driving forward the vision of the business, and not simply an annual exercise for restructuring budgets. For more information on marketing and sales discovery click here

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Strategic Marketing

Warning completing Strategic Marketing with Blue Dolphin will

  • Give you an increased understanding of your customers
  • Help you identify which prospects to target
  • Establish which marketing will give the highest return on investment
  • Establish which of your products or services have the ability to generate you sustainable profit
  • Give you detailed knowledge of your competitors capabilities
  • Challenge your assumptions about the business
  • We help you create your sales and marketing strategy
  • Interested in creating a marketing action plan find out more
marketing plan diagram with logo blue dolphin business development

Improve Your Marketing Performance Today Call 01733 361729

Market Research

They always say “You don’t know what you don’t know”.

A range of practical approaches to gathering you research for improved information and Knowledge .

Our Market Research services

marketing is really scary

Rapid Test Marketing

Rapid Test Marketing

Rapid Test Marketing For Immediate Results

  • Looks at marketing activities and identifies accurately what is working
  • Allows targeted marketing actions to implemented rapidly and measurements in place to analyse marketing effectiveness
  • Overcomes the subjective nature of a marketing and sales activity performance
  • For more detailed information on rapid test marketing click here

Rapid Test Marketing could provide your business with an effective way to test a new marketing approach

Rapid Test Marketing Blue Dolphin Business Development

Cost, Profit Analysis

Identifying and maximising your most profitable customers / products and services.

  • Which customers are your most profitable?
  • How many customers do you have?
  • How many customers would you like to have?
  • How big is the income of every customer?
  • How much does it cost to serve a customer?
  • Is every customer as profitable as the other?
  • Do you have unprofitable customers?
  • If yes – do you know who they are?
  • If yes – what will you do with them?
  • How profitable are your transactions?

The most common measurement of business success is based purely on sales income in relation to volume – ‘what is our bottom line?’ But ‘bottom line’ figures are often the result of numerous business transactions over a particular time-scale; the resulting data is a simplification of a complex mix of costs.

Marketing & Sales Strategy – Cost & Profit Information

For more information on how you could increase your profitability through a marketing and sales strategy contact Andrew Goode an experienced business development professional. For more information on marketing related topics click here

Rapid Test Marketing Blue Dolphin Business Development

How Profitable Is Each Customer

How do you find out whether you are really profitable (or not) per customer, product, and/or service?
This kind of information will allow you to identify and focus on more profitable customers/products, whilst also identifying those less profitable areas.

More than a historic approach to sales analysis…
Analysing product and customer profitability…

Cost & Profit Guard (CPG) is an analysis product which calculates the profitability of individual customers, products and services.

You may already be producing lots of accountancy data…but does it allow you to easily make decisions?

CPG uses information from your existing sales income and overheads (operational and manufacturing costs) to provide you with accessible and comparable business information.
You can have up-to-date profit/loss figures for every customer and product in any defined accounting period at your finger tips.

From raw data…to improved decision making

Base future decisions about dealing with customers in a factual, clear and understandable way
Information is presented in an easy to understand and structured way helping you make fully informed business decisions.
You can review the electronic results shortly after the monthly invoices are complete. Results consist of a 12 window matrix where the position of customers/products depends on volume (size) and profitability.
As a live tool this information can be entirely and instantly customised to your particular needs.
The information provided is invaluable:

  • how do your customers buy?
  • what is the impact on selling prices?
  • what are the costs involved?
  • how do the sales, pricing, purchasing, operational and production systems function?
Rapid Test Marketing Blue Dolphin Business Development

Professional Marketing & Sales Strategy Development

Developing an effective marketing and sales strategy is crucial for the success of any business. It can help a business reach its target audience, build brand awareness, and drive sales. While some businesses may attempt to develop their own strategies in-house, there are several benefits to using a professional to develop your marketing and sales strategy.

1. Expertise:

Professionals have the knowledge and experience necessary to create effective marketing and sales strategies. They have an in-depth understanding of market trends, customer behavior, and effective sales techniques. They can use this knowledge to create a strategy that is tailored to your specific business goals and target audience.

2. Objectivity:

Professionals can offer an unbiased perspective on your business and its products or services. They can identify strengths and weaknesses that may not be immediately apparent to those within the business, and develop a strategy that plays to your strengths and mitigates weaknesses.

3. Efficiency:

Developing a marketing and sales strategy in-house can be a time-consuming process, especially if your team lacks the necessary expertise. Professionals can create a strategy more quickly and efficiently, saving your team time and resources.

4. Focus:

Professionals can help your business focus on its core competencies by taking care of your marketing and sales strategy. This allows your team to focus on what they do best, such as product development or customer service.

5. Measurable Results:

Professionals can use data and analytics to measure the effectiveness of your marketing and sales strategy, and adjust it as necessary to improve results. This can lead to increased ROI and a higher level of success for your business.

6. Competitive Advantage:

By working with a professional to develop your marketing and sales strategy, you can gain a competitive advantage over other businesses in your industry. A well-designed strategy can help you stand out from your competition, attract more customers, and increase your market share.

Working with a professional to develop your marketing and sales strategy can offer many benefits, including expertise, objectivity, efficiency, focus, measurable results, and a competitive advantage. By investing in a professional, your business can create a strategy that is tailored to your specific needs, and achieve long-term success.

If you would like to know more about marketing strategy development contact Andrew Goode MBA, MSc, FCIM Click here to arrange a call

Other articles linked with marketing metrics that may provide additional insight. Marketing metrics and analyticsmarketing ROI Planning , marketing revenue analytics , Marketing Measurement Metrics and Marketing Forecasting & Implementation

Resources, Information & Tips

Don’t Leave Marketing To Chance

Why a Business needs professional Marketing
Marketing is an essential aspect of any business

Manufacturers need to Market

Manufacturing Marketing ideas
4 key Manufacturing Marketing Ideas that can be implemented to help improve the effectiveness of your marketing

Pricing For Profit

Approaches To Pricing
Does your pricing take into account factors such as production costs, competition, consumer demand, and perceived value

Know Your Customers

What are the benefits of a CRM System
A Customer Relationship Management (CRM) system offers numerous benefits to businesses across various industries.

Companies We Continue To Work With

Redpack

Want to pick up the phone and speak to us about your Strategy, Website, Marketing or Business Development project?
Call us on: 01733 361729
Email: solutions@bdolphin.co.uk

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