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When crafting a proposition, it's essential to use the right keywords and have a conversation that resonates with your target audience. Here are some tips to help you get your proposition right: Identify your target audience: Before you can craft…

Before you set out to create an app make sure you ask yourself these questions. Creating an app can be an incredibly powerful marketing and business tool, if it makes sense for your business. In this article we will look…

Web design is not just about making your website look pretty. Functionality is a key component to consider for any website. In this article we look at common web design mistakes. Lets consider the difference between a web designer and…

Reasons / Excuses Given For Not Putting Pricing Information on Websites Firstly this article doesn't refer to Ecommerce websites as the entirety of an Ecommerce  website is about pricing. This article is aimed at B2B / Business websites, yes if…

Are you are considering improvements to your website, or possibly even completely redesigning it? If yes where is the correct place to start? In this article we consider website design crucial stages. With numerous components that make up a website,…

Manufacturing marketing challenges are many and varied In this article we will look at 5 manufacturing marketing challenges and importantly consider ways to solve these challenges. Nowadays most manufacturers have invested resources in at least some digital engagement form, even…

How to Create a Website Marketing Plan for Your New Site Lets consider the following scenario. After weeks or months of hard work you have finished creating your website and made your new website live! That’s a major milestone. But…

The importance of getting found. You can have the best product or service in the world, but without effective advertising and promotion, no one will know about it. This is particularly relevant if you are operating in a highly competitive…

Correctly Executing Website Marketing Strategies The list of internet / website marketing strategies I have included below is by no means complete but includes in my opinion the more timeless ones. By nature of being timeless ( as opposed to…

Top 5 Small Business Website Marketing Tips 1: New content is required frequently and consistently to build search engine presence. 2: Consider your website as a lead generation machine. 3: Get Proactive with Social Media and Email. 4: Your website is never finished. 5: Keep on top of your websites health and performance

What is a Digital Marketing Strategy? A marketing strategy differs from a digital marketing strategy and it's important to understand how,  before implementing both or one within your business. A marketing strategy is a plan for reaching a specific marketing-related…

WordPress is a safe content management system. However, it can be vulnerable to attacks  just like any CMS. Therefore WordPress website security is an incredibly important issue to consider. As WordPress is the the most popular CMS ( almost 43%…