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Relationship selling is an approach to sales that focuses on building and maintaining long-term relationships with customers. It involves building trust, understanding customer needs, and providing personalised solutions to meet those needs. Here are some common relationship selling approaches: Consultative…

The importance of making profitable sales Making new sales is critically important for SMEs (Small and Medium Enterprises) because it is the lifeblood of their business. In this article we look at a simpler and faster route to sales. Here…

Over the last 2 months we have spoken numerous companies who have all faced a variety of issues impacting on “profitability”.The top 5 issues impacting on profitability and how to overcome them are covered within the article.

Your website is the place where the majority of people will have an interaction with your business. Your offline and online marketing / promotional activities will most likely send prospects to your website. They will primarily go to the website…

Today's Manufacturing Challenges There are many challenges facing UK manufacturers today, including: Brexit: The UK's decision to leave the European Union has created uncertainty and disruption for UK manufacturers, particularly those that rely on exports to EU countries. Supply chain…

What is Web Hosting? The service of storing data that keeps websites up and running for users is web hosting. Every single website that is online has a host server, and almost all use a web host to manage that…

Hi, welcome to Blue Dolphin. Blue Dolphin Business Development is a Marketing Agency Peterborough based who works with clients to help them achieve profitable sales through effective marketing. We specialise in Marketing Strategy, Creative, Ideas, Website Design, Website Content, Digital,…

Search Engine Optimisation Helps You Maximise Your Marketing & Sales ROI To make profitable sales and retain customers, you must be visible where your customers fact-find ( do their research) hangout, communicate and exchange opinions, and potentially shop. Following the…

Nine Approaches to Marketing for Manufacturers In the first part of this article we will consider what marketing techniques of Marketing For Manufacturers you should be adopting if you wish to expand your business. We live in a time now where…

Over the last few months, as digital marketing takes a more important role within businesses I have noticed more "non professional marketers" becoming involved. Two key areas that have legal implications have become more common place. In this article I thought it was worthwhile sharing. By far and away the most common comments have related to intellectual property, and there have been some very worrying comments.

The 11 Most Common Marketing, Business Development and Internet Marketing Questions That We Get Asked. Over the last 15 years of working with clients we have been asked many marketing questions, below are the 11 most popular "The only way…

If you're running a business or involved in a smaller business the likelihood is that your to-do list runs to multiple pages of A4. With a schedule of urgent and important actions, business owners can’t afford to chance around with marketing…