WordPressWebsites With A Business Purpose
Does your website proactively help you grow and develop your business
We started building WordPress websites over 10 years ago to overcome the issue that businesses had that their websites whilst ‘pretty’ weren’t proactively helping in sales and marketing. Find out more about our optimised websites by contacting Andrew Goode or see examples of websites we have created
Additional background information on Optimised Websites
Many years ago businesses used to think that once they had created a website that was it, tick lets get on with some other marketing stuff. Equally many companies think that there website evolves around their home page with only limited consideration as to the purpose of the website.
Times have changed and now it is essential to have your website built in a way that you as the client can make changes to the site based on the ways that your customers are using the site.
Our Marketing Websites automatically promotes your products and services to your ideal customers all over the internet and turns them into leads and even sales. Our optimised WordPress platform provides a highly efficient approach to easily creating optimised content both structurally and creatively.
We have enhanced a wide range of features over many years allowing us to more easily create additional functionality from data capture forms to event calendars. Within the portfolio you can see examples of some of our sites.
WordPress Websites Peterborough
The initial build of the website is just the start. If as a business you have an existing website we will use the data from its usage to help in the development of an improved site. Once we have built a site we will conduct continuous and frequent measurements to identify what is working and what needs improving within the site.
The circular process of measure, review, change is a key driver in improving the performance of the site. From changing the wording on buttons to swapping images subtle changes can effect major changes. We have a unique capability of split testing to allow rigid marketing metrics to be applied.
Our websites are developed to allow simple integration with Mail Chimp (e mail delivery) , Survey Monkey (online surveys) , Google Ad Words, Facebook etc . By developing a platform that easily integrates with other marketing mechanisms allows us to more easily measure the sites performance.