Information Based Ecommerce site
Websites with online booking and payment
- Ecommerce booking and payment
- Video content to aid correct storage unit selection
- Specialist articles to aid SEO and help customers
WordPress Websites With A Business Purpose
Does your website proactively help you grow and develop your business
We started building WordPress websites over 10 years ago to overcome the issue that businesses had that their websites whilst ‘pretty’ weren’t proactively helping in sales and marketing. Find out more about our optimised websites by contacting Andrew Goode or see examples of websites we have created
The benefits of Blue Dolphin Optimised WordPress websites
- They drive sales enquiries to your business
- Create the right first impression
- Designed to provide an excellent user experience
- Gets you seen and found in Google
- Our websites are designed for optimum use on mobile, tablet and all PC screen sizes
- We start the website development based on generating you more business as opposed to just creating a graphic designed pretty site.
- The Super Simple content management system allows you to update and make changes
- The website captures the details of those who are looking at your site
- Integrate the website seamlessly with proactive email activities
- High level on site Technical SEO means they are optimised to rank organically – you just need to create the content
- Designed to be easily updated and modified based upon the results of the incorporated analytics
- Encourage visitors to take action ‘call, download, click, call back, sign up’
- Click here for more information about website design services
Additional background information on Optimised Websites
Many years ago businesses used to think that once they had created a website that was it, tick lets get on with some other marketing stuff. Equally many companies think that there website evolves around their home page with only limited consideration as to the purpose of the website.
Times have changed and now it is essential to have your website built in a way that you as the client can make changes to the site based on the ways that your customers are using the site.
Our Marketing Websites automatically promotes your products and services to your ideal customers all over the internet and turns them into leads and even sales. Our optimised WordPress platform provides a highly efficient approach to easily creating optimised content both structurally and creatively.
We have enhanced a wide range of features over many years allowing us to more easily create additional functionality from data capture forms to event calendars. Within the portfolio you can see examples of some of our sites.
WordPress Websites FAQ’s
1. Is WordPress suitable for a manufacturing SME with complex product catalogues and technical specifications?
Yes, WordPress is well-suited for manufacturing SMEs, particularly when paired with a robust data architecture and appropriate plugins or custom post types. At a technical level, WordPress allows you to structure product information using custom post types and taxonomies, enabling separation of product families, specifications, certifications, and downloadable assets such as CAD files or datasheets. Advanced Custom Fields (ACF) or similar frameworks can be used to create structured metadata fields for dimensions, tolerances, materials, and compliance standards.
When scalability is a concern, integration with external Product Information Management (PIM) systems via REST APIs ensures that WordPress acts as a presentation layer rather than the single source of truth. This architecture supports both usability and maintainability while allowing non-technical staff to manage content updates.
2. Can WordPress handle B2B functionality such as gated content, trade pricing, and enquiry workflows?
WordPress can support B2B requirements effectively, though this typically requires a combination of plugins and custom development. Gated content can be implemented using membership or role-based access control systems, ensuring that technical documents or pricing sheets are only visible to authenticated users.
Trade pricing and tiered pricing models can be managed through extensions of WooCommerce or bespoke integrations with ERP systems, where pricing logic resides externally and is surfaced dynamically. Enquiry workflows can be engineered using form builders integrated with CRM platforms, enabling structured data capture, automated routing, and audit trails. From an SME manufacturer’s perspective, WordPress serves as a flexible middleware layer that connects front-end user interactions with back-office systems.
3. How secure is a WordPress website for a manufacturing business dealing with sensitive commercial data?
Security in WordPress is not inherently weaker than other CMS platforms, but it depends heavily on implementation discipline. Core security principles include maintaining up-to-date versions of WordPress core, themes, and plugins, enforcing least-privilege access controls, and implementing Web Application Firewalls (WAF) such as those provided by managed hosting environments.
For manufacturing SMEs handling sensitive data, HTTPS encryption, secure authentication mechanisms including multi-factor authentication, and regular vulnerability scanning are essential. Additionally, isolating sensitive operations such as quoting or account management through API-driven integrations rather than storing critical data directly within WordPress reduces the attack surface. When properly configured, WordPress can meet stringent security expectations.
4. Is WordPress scalable enough to support international growth and multi-site operations?
WordPress offers strong scalability capabilities, particularly through its multisite functionality and headless architecture options. For SMEs expanding into multiple markets, WordPress Multisite allows centralised management of multiple regional sites with shared codebases but localised content.
Alternatively, a headless implementation using WordPress as a content repository and a separate front-end framework enables higher performance and flexibility across regions. Integration with Content Delivery Networks (CDNs) ensures low-latency content delivery globally, while database optimisation and object caching handle increased traffic loads. For manufacturers targeting international distributors or partners, WordPress can scale both technically and operationally when designed with these principles in mind.
5. How well does WordPress integrate with existing manufacturing systems such as ERP, CRM, or inventory platforms?
WordPress integrates effectively with enterprise systems through its REST API and extensive ecosystem of middleware solutions. For an SME manufacturer, the typical architecture involves WordPress acting as a front-end interface while ERP or CRM systems manage transactional and operational data.
Integration can be achieved via direct API calls, middleware platforms like Zapier or Make, or custom-built connectors depending on complexity. For example, product availability and lead times can be pulled dynamically from an ERP system, while customer enquiries captured on the website can be pushed into a CRM for sales follow-up. This decoupled approach ensures that WordPress remains performant and user-friendly while leveraging the robustness of dedicated manufacturing systems for core business processes.
