When you need instant prospects Pay Per Click “can” provide an approach to reaching your target audience.
It allows you to get in front of your target audience instantly
When used correctly Google Ad words and Facebook adverts can provide a rapid approach to getting your message / advert in front of people who are either searching for your product or service, or have a profile that matches your requirements.
Pay Per Click Adwords – Google, Bing, Facebook, Linked In …
You may immediately think of Google adwords as your first port of call for a pay per click adwords campaign, but that may be a mistake. Don’t get me wrong Google Adwords when used correctly and as long as you have deep pockets to allow you to place, monitor and constantly tweak campaigns can be a very good approach. BUT it needs all of these stages and the strategic analysis to identify what words / strategy to apply on adwords may cost many more times the value of the appropriate ad spend.
There are so many options to consider on ad words – would you be better off with a Bing, Linked in, Facebook or re-marketing campaign. To discuss your needs contact Andrew Goode an experienced Digital marketer who will happily talk through your needs and objectives. We have written a case study on how a company was wasting money on adwords you can find more information on pay per click
Measurably Better Email Marketing
For Business to Business (B2B) E mail still provides a great mechanism for communicating to customers and prospects.
As a marketing activity Email campaigns provide B2B companies with the highest Return on Investment.
Email ATM improves your Email marketing
Our Email ATM service provides a complete service including
- E Mail ATM can improve your e mail marketing
- E Mail Marketing List cleansing – we will clean / check your list to ensure maximum first campaign delivery
- Offer development to ensure that the email has the greatest chance of being opened and clicked
- E mail design so that it looks professional and credible
- Integration with website as part of a co-ordinated campaign
- Split testing of campaigns
- Post campaign analysis to allow for continual development
The 7 steps for great Email Marketing
An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
One of the big advantages of email marketing is that people still use email widely. In fact, as our article on why email marketing isn’t dead reveals, 90% of adults and 74% of teenagers still use email regularly.
This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales.
But before you run a successful email marketing campaign, you’ve got to do some prep work, so you’re primed for success when you finally send that first email.
Step 1. Build a Targeted Email List
The most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.
But did you know that on average, 80% of your website visitors will leave your site for good, without signing up to your newsletter? Therefore look at using exit-intent popups to convert those abandoning visitors into subscribers and customers.
Step 2. Know Your Goals
All good marketing starts with setting goals, and email marketing is no different. To run a successful email marketing campaign, think about what you want to achieve. Typical goals for an email marketing campaign include:
- Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
- Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
- Nurturing existing subscribers by providing something they’ll value.
- Re-engaging subscribers who haven’t been particularly active.
- Segmenting your subscribers so you can send more targeted email marketing campaigns.
You can also set email marketing goals according to your conversion goals.
Step 3. Understand Email Types
It’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types.
- Promotional emails, which talk about offers and sales and are self-promotional.
- Relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.
- Transactional emails, which include:
- Subscriber signup confirmations
- Welcome messages
- Order or purchase confirmations
- Acknowledgements of changes to subscriber information
- Transactional emails are usually triggered by subscribers’ actions and relate to an action they’ve taken on your site.
Step 4. Know Your Audience
If you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content.
Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time round, you’ll have real data to work with.
Step 5. Make Use of Email Campaign and delivery technology
The best email marketing delivery tools help you create more successful email marketing campaigns. Providing features such as
- Easy campaign creation and automation, including templates and workflows.
- Integrations with software you already use, like WordPress
- Ways to segment your audience.
- In-depth analytics on email campaign performance.
Features like Mailchimp’s automations pictured below will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. These are all good ways to build success with email marketing.
Step 6 – Make sure you have a great optin offer
It goes without saying that you need to get people on your email list to run a successful campaign.
To do that, you’ll need to create compelling offers and attractive opt in forms that get attention and encourage people to sign up. Experiment with different types of offers and forms on different parts of your site
Step 7 – Email Content Planning
Once you know your goals, email type and audience and you’ve attracted people onto your list, it’s time to plan your email marketing campaign. This is where many companies fall down – and this is where we are here to help
You have probably seen it previously when your company decided to create a newsletter – issue 1 full of content and looking highly professional. For month 2 the creativity has dried up and the newsletter is anything but newsworthy