Blue Dolphin Business Development & Website Design Peterborough

Does your website help generate new business?

For many companies having a website is almost part of the marketing shopping list Business cards - make sure, they are well designed and printed on quality stock 400gsm min Email address - use a personalised address e.g. andrew@company-name.co.uk not…

Wordcamp London 2017 Wordpress Websites Blue Dolphin Business Development Peterborough Website Design

WordPress Websites – Did You Know

Customers often ask us why we use WordPress for our websites. The answer is simple we started building WordPress websites over 10 years ago after attending numerous leading edge digital marketing events in the USA. These digital events featured leading…

Looking For Growth – Pareto Your Customers

So if you are looking at how to grow your business profitably, conducting research on the customers who make you the most profit seems like a sensible starting point. Now there are some important caveats to throw in here for example are client might be highly profitable but be a complete pain in the butt to deal with ( paying late, asking for lots of changes / modifications, leaving orders late and expecting immediate delivery) so these elements need to be taken into consideration.

Legal Considerations Impacting Digital

Over the last few months, as digital marketing takes a more important role within businesses I have noticed more "non professional marketers" becoming involved. Two key areas that have legal implications have become more common place. In this article I thought it was worthwhile sharing. By far and away the most common comments have related to intellectual property, and there have been some very worrying comments.

More Information Changes Perception

The need to "think outside of the box" is obvious. In today's rapidly changing business world this has never been more true. Over the Covid period there have been some interesting examples where businesses have had to reinvent themselves in…

Benefit From Using Data In Your Marketing

Using Data in Your Marketing Get close to your customer ( and gather data) Use data to inform your decisions ( data based decision making) Use data for product / service development Technology for your data is only worth buying…

Landing Pages Blue Dolphin Business Development Website Design Peterborough

Websites and the Importance of Landing Pages

Things to consider when creating a landing page What is a landing page A landing page is specifically designed and optimised for your specific target audience. These can be created to match adverts that you place ( Google / Facebook…

Struggling to Make Time For Marketing Strategy

Developing a Marketing Strategy takes time and effort. These could be the reasons why so many companies without a dedicated marketing resource end up struggling to complete strategic planning. The following personal management reasons could be to blame Attempting to…

Mastering Your Marketing Actions

Covid has created many business challenges, and the established multi step process of actions to achieve business development still holds true. From identifying and establishing where you are now (and making sure that you are in control), to being clear…

Strategies To Compete Against Bigger Competitors

As a smaller business there a number of issues that impact on growth and being competitive. Common issues include having a limited marketing budget and lack of specialist marketing and sales skills. In this article we look at strategies you can implement to compete against bigger competitors.

4 Features Your Ecommerce Website Must Have

With retail opening hours being affected by Covid, Black Friday imminent and Christmas approaching, ecommerce store owners need to ensure their websites are in the best possible shape to capitalise on the potential surge in sales. There are many essential features that every ecommerce store needs and in this article we consider four.

Common Web Design Mistakes

Web design is not just about making your webiste look pretty. Functionality is a key component to consider for any website. Lets consider the difference between a web designer and web developer. Web Designers will keep in mind your brand, the…

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