Your website is the place where the majority of people will have an interaction with your business. Your offline and online marketing / promotional activities will most likely send prospects to your website. They will primarily go to the website…
What Are The Benefits Of SEO (Search Engine Optimisation) And Why Do You Need It? The leading search engines are Google, Bing, YouTube, and Yahoo. Search engine optimisation is the process of optimising your website to maximise organic traffic from…
Search Engine Optimisation Helps You Maximize Your Marketing & Sales ROI To make profitable sales and retain customers, you must be visible where your customers fact-find ( do their research) hangout, communicate and exchange opinions, and potentially shop. Following the…
If you're running a business or involved in a smaller business the likelihood is that your to-do list runs to multiple pages of A4 With a schedule of urgent and important actions, business owners can’t afford to chance around with…
A good website is a great marketing tool that you have complete control over. It represents the shopfront of your business on the Internet the marketing element that most prospects / customers will see first. Making it one of the…
Reasons / Excuses Given For Not Putting Pricing Information on Websites Firstly this article doesn't refer to Ecommerce websites as the entirety of an Ecommerce website is about pricing. This article is aimed at B2B / Business websites, yes if…
Are you are considering improvements to your website, or possibly even completely redesigning it? If yes where is the correct place to start? With numerous components that make up a website, it can be difficult to know where to start…
How to Create a Website Marketing Plan for Your New Site Lets consider the following scenario. After weeks or months of hard work you have finished creating your website and made your new website live! That’s a major milestone. But…
The importance of getting found. You can have the best product or service in the world, but without effective advertising and promotion, no one will know about it. This is particularly relevant if you are operating in a highly competitive…
Correctly Executing Website Marketing Strategies The list of internet / website marketing strategies I have included below is by no means complete but includes in my opinion the more timeless ones. By nature of being timeless ( as opposed to…
For many companies having a website is almost part of the marketing shopping list Business cards - make sure, they are well designed and printed on quality stock 400gsm min Email address - use a personalised address e.g. andrew@company-name.co.uk not…