The Marketing and Sales Discovery process helps you look at your marketing and sales from a different perspective. It has value as it creates an opportunity for you to think afresh about your approaches. But it is much more that just taking time out as it also brings you the support of Blue Dolphin’s team of Business Development consultants.
Our experienced commercial consultants will challenge your current marketing approach to unlock greater opportunities for successful plans and campaigns. They all have extensive practical marketing and sales experience and will introduce you to some new thinking and techniques. This is possible because of their work with other clients and the time they invest in keeping abreast of the latest innovative marketing and sales developments.
The aim is to help you ensure the marketing and sales planning process is truly driving forward the vision of the business, and not simply an annual exercise for restructuring budgets.
Designed with your time constraints in mind
We know that time is a critical resource for you so Marketing Discovery is typically delivered in short sessions. The initial stage is an intensive session in which we will challenge you on your proposition, vision and current approach to promotion and selling, as well as about which customers offer the greatest potential.
We use proven tools and techniques to expose potential problems, gaps and risks and identify the opportunities within the existing approach. To build on this we then provide detailed observations and recommendations along with thoughts for prioritisation.
The initial package is a facilitated half-day Marketing and Sales Discovery session, backed up with a detailed report. Additional sessions, alternative consultancy support or training sessions can be arranged where required to continue the process.
Leading our Marketing and Sales Discovery programme is Andrew Goode, an experienced marketer and business development professional. Please contact us on 01733 361729 for more details about this service or to arrange a call or visit from Andrew.