Videos are a great media to communicate a complex message.
Increased engagement: Videos can capture the attention of viewers more effectively than text or images alone. They can also be more engaging and memorable, leading to increased brand awareness and customer loyalty.
Increased Conversion Rates: Videos are great to showcase products or services, demonstrate their value, and make it easier for customers to make a purchase. This can lead to increased conversion rates and sales.
Cost-effective marketing: Video marketing can be more cost-effective than traditional forms of advertising, such as print or television ads, being easily shared on social media platforms.
From full blown corporate videos, to product / service information pieces.
Customers are three times more likely to watch a video than read a paragraph of text. This is why more and more businesses are choosing video as an effective way to advertise their products and services.
A well produced video can help create credibility and be used to stimulate the viewer to take action.
To find out more about how video could work for your business please call 01733 361729 or email solutions@bdolphin.co.uk
Reasons why videos are great for B2B (business-to-business) marketing:
- Showcasing products or services: Videos can effectively showcase the features and benefits of a product or service, allowing potential customers to see how it works and how it can meet their needs. This is particularly important for B2B sales, where buyers often need to make informed decisions based on detailed information.
- Building trust and credibility: By creating high-quality videos that demonstrate your expertise and knowledge, you can establish your brand as a thought leader in your industry. This can help to build trust and credibility with potential customers, which is particularly important in B2B sales, where relationships and trust are key factors in the decision-making process.
- Engaging and entertaining: Videos are a highly engaging and entertaining medium that can capture the attention of potential customers and keep them engaged for longer periods of time. This can help to increase brand awareness, generate leads, and ultimately drive sales.
- Versatile and shareable: Videos can be shared easily across multiple platforms and channels, making them a versatile and effective marketing tool. They can be used on websites, social media, email campaigns, and at events, allowing businesses to reach a wider audience and increase their exposure.
Overall, videos are a great way for B2B businesses to showcase their products or services, build trust and credibility, engage potential customers, and increase their reach and exposure.
Overview: On location video filmed at LAMMA show to explain and launch a new range of AEA training courses
Incorporates : Animation of logo, Interview, Footage from show, On screen text
Overview: Corporate video for use in International presentations to showcase manufacturing capabilities in 96 seconds
Incorporates : Motion Graphics, multiple location shots, language specific
Overview: In store product information video for Dunlopillo to explain product benefits
Incorporates : Voice over, exploratory animations and on screen text
Overview: On completion of a new product build photographs taken these used to create a show reel video
Incorporates : Product imagery, language specific text can be added to suit geographic market
Overview: Conference video filmed at Reaseheath Agricultural College to showcase the MEA conference and speakers
Incorporates : Interviews, Presentation snippets, action footage from the day
Overview: Multi location, multi camera video filmed at a Bristol farm and Veterinary practice to explain and launch a new MEA accreditation scheme
Incorporates : Interviews, Footage from farms, On screen text
Overview: Low cost video to showcase facilities for Play Centre to be used for SEO
Incorporates : Still photographs with effects to create motion and dynamic feel
Overview: For a corporate presentation client wanted movement of logos for video presentation
Incorporates : Motion graphics of logos
Overview: Information video using on screen techniques to explain the business development process and its benefits
Incorporates : Voice over and dynamic slide build
Types of Marketing Videos
1. Demo Videos
Demo videos showcase how your product or service works — whether that’s taking viewers on a tour of your software or unboxing and putting a physical product to the test. Example of a Demo video
2. Brand Videos
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience. For SME’s its unlikely or unusual to just go for creating brand awareness.
3. Event Videos
Is your business hosting a round table discussion, conference, fundraising event, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.
4. Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience. We find these are especially useful for SME’s where when completed correctly the video message acts as a testimonial for you.
The expert interview video is more than just a surface-level interview, it’s a deep dive with industry experts offering concrete takeaways for viewers. You shouldn’t be afraid to get tactical and in depth with your interviews, your audience will appreciate it
5. Educational or How-To Videos
Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they’ll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.
6. Explainer Videos
This type of video can help your audience better understand why they need your product or service. To achieve this many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
7. Animated Videos
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
8. Customer Testimonial and Case Study Videos
Customers want to know that your product or service will solve their problem. They don’t want to be sold to by you but they are more likely to listen to case study videos that feature your satisfied, loyal customers. Your loyal customers are your best advocates. Get them on camera describing their challenges and how your company helped solve them
Video Services Provided
Video Planning: We work with you to identify your key company messages – creating a storyboard for your project to ensure we meet all your company objectives.
Video Production: Using High Definition cameras together with professional lighting, microphones and accessories we make sure the footage is the highest quality.
Video Formats For All Needs: Whether you need video for your corporate website, HD file to create YouTube or Vimeo channel or just simple DVD (for exhibitions or company events) we make sure we deliver the right media.
Video Filming & Editing: Rearranging, adding and/or removing sections of video clips and/or audio clips. Applying colour correction, filters and other enhancements. Creating transitions between clips.
Storyboard and Script writing: From Product Demos to Corporate Videos, we work with you to write the script you need, before taking you through into production in accordance with your budget and chief project requirements.
Voice-over: We bring projects alive by using the best possible voice-overs suited to your specific project requirements. Our voice-overs are broadcast quality and entertaining as standard.
Why Choose Us To Create Your Videos
Our creative approach pivots on collaboration with you, in order to transform your project brief into as eye-catching an audio-visual experience as possible.
Cost effective / On time: Each project is designed around your budget. We don’t use hard selling tactics. We simply deliver high-quality audio visual productions on time, every time.
The use of video in B2B
The use of video in B2B marketing activities has increased dramatically in recent years, driven by a number of factors including the growing availability of digital video technologies, the increasing need for businesses to differentiate themselves in a crowded market, and the growing body of research that demonstrates the effectiveness of video in engaging and converting target audiences.
One of the key advantages of video in B2B marketing is its ability to effectively communicate complex information and ideas in a visually engaging and memorable way. This makes it a highly effective tool for educating prospects and customers about products and services, as well as building brand awareness and trust.
Additionally, video is a highly versatile medium that can be used across a wide range of marketing channels and touchpoints, including social media, email, websites, and live events. This allows B2B marketers to reach their target audience with a consistent message, regardless of the platform or device they are using.
Finally, the rise of video has been driven by the increasing availability of affordable video production tools and services, which have made it easier for businesses of all sizes to create high-quality video content in-house. This has made video an increasingly accessible and cost-effective way for B2B marketers to reach and engage their target audience.
Embrace the power of video marketing with a commercial video package from Blue Dolphin.
If your business is driven by culture, lifestyle choices or specific interest groups then aspirational marketing is key to attracting new customers.
Examples of how videos can be used for B2B marketing and sales
- Product demos: Creating videos that demonstrate how your product or service works can be a powerful way to show potential customers its value.
- Case studies: Highlighting the success stories of current customers can be an effective way to build trust and credibility with potential customers.
- Explainer videos: Creating videos that explain complex concepts or industry-specific terminology can help educate and inform potential customers.
- Webinars: Hosting webinars can provide valuable information to potential customers and can be used to generate leads.
- Testimonials: Recording customer testimonials can be a powerful way to build trust and credibility with potential customers.
- Virtual tours: Virtual tours can be used to give potential customers a behind-the-scenes look at your facility or operations.
- How-to videos: Creating instructional videos can provide value to potential customers and help establish your company as an authority in your industry.
- Live streaming: Live streaming events or webinars can provide a real-time engagement with potential customers.
From story boards and shot lists through to voice overs and graphics, Blue Dolphin are your one stop shop for videography.
Whether it is full-length adverts or short clips for social media we’ve got you covered. No matter how big or complex, we will produce a video to suit your specific needs.
Targeted video marketing is a great way to engage with clients and demonstrate the value your business can bring to their lifestyle. Whether it is a tour of your work space or showing off a latest project, video marketing will bring your business to life.
