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Business Planning Blue Dolphin Business Development

Business Planning – How To Improve The Process

Small and medium-sized enterprises (SMEs) are the backbone of most economies around the world. These businesses often have limited resources, which means that they need to be strategic in how they allocate their time, money, and manpower. One critical area…

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Peterborough Manufacturing Club

Peterborough Manufacturing Marketing

Peterborough Manufacturing Marketing Don't Be Ineffective Marketing is a critical part of a manufacturing organisation as it connects distributors, manufacturers, and wholesalers, ensuring your product reaches its end-user. Determining the best ways to promote your manufacturing company, can take significant…

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Website Content Writing Peterborough Blue Dolphin

Website Content Writing Peterborough

Welcome to this article on website content writing! In today's digital age, having a well-written website is essential for any business or organisation to thrive online. Website content is the backbone of your online presence, and it plays a critical…

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The Importance Measuring, Analysing And Reviewing Your Website Performance

Reviewing Your Website Performance

The Importance Measuring, Analysing And Reviewing Your Website Performance Measuring Your Websites Performance Most companies and organisations now have a website. Why they have a website is an question in its own right. What is the purpose of your website…

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The Benefits Of Simplifying Your Marketing Messages

Simplifying Your Marketing Messages

Simplifying Your Marketing Messages Simplifying your marketing messages can help you reach a wider audience and communicate your message more effectively. Here are some approaches you can take: Know your audience: Understanding your target audience is key to simplifying your…

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mastering your marketing actions quality time and money relationship Blue Dolphin Business Development

Mastering Your Marketing Actions

Covid has created many business challenges, and the established multi step process of actions to achieve business development still holds true. From identifying and establishing where you are now (and making sure that you are in control), to being clear…

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Creating A Marketing & Sales Action Plan Blue Dolphin Business Development Website design

Creating a Marketing & Sales Action Plan

An approach to help improve your marketing and sales Rationale for an Action Plan I often get asked by companies, why do we need to actually have a strategic document or a formalised business plan? It amazes me that today's…

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4 Features Your Ecommerce Website Must Have

4 Features Your Ecommerce Website Must Have

With retail opening hours being affected by Covid, Black Friday imminent and Christmas approaching, ecommerce store owners need to ensure their websites are in the best possible shape to capitalise on the potential surge in sales. There are many essential features that every ecommerce store needs and in this article we consider four.
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6 costly mistakes missing out on support Blue Dolphin

6 Costly Mistakes Manufacturers Are Unknowingly Making

Manufacturing Company Business Mistakes Manufacturers often make mistakes when it comes to marketing their products. These mistakes can range from not understanding their target audience to not effectively promoting their products. In this article, we will discuss some common marketing…

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Marketing Forecasting Blue Dolphin Business Development website design

Marketing Forecasting & Implementation

Marketing Forecasting That's Highly Accountable Forget Fluffy Forecasting - Marketing Needs To Get Real Forecasts matter. MD's, FD's and board members are impressed by accurate, forward-looking forecasts; especially those that cover a longer time frame. At most companies this is…

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marketing revenue analytics funnel from awareness to customer Blue Dolphin Business Development

Marketing Revenue Analytics

Marketing Revenue Analytics To perform well in today’s changing marketplace, marketing must begin to operate and sound more like sales. Marketing must “manage a predictable, reliable funnel with a plan that ultimately produces higher value leads and maximizes revenue. In…

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