Marketing campaign measurement should not be about proving ROI, but improving ROI. Marketers tend to overemphasize their assessments of media and marketing channels, since these align to the budget allocation process and tend to be visible to the MD and…
Marketing measurement metrics are the tools used to track, analyse, and evaluate the effectiveness of marketing campaigns. The ability to measure the performance of marketing campaigns is crucial to understanding what is working and what needs improvement. By using these…
Your next website As an SME, the amount you should spend on your next website depends on several factors, such as the complexity of the website, the features you need, and the level of customisation required. Here are some general…
Marketing Innovation Marketing innovation is the process of creating new and creative ways to connect with customers, promote products and services, and achieve business goals. With the rapid pace of technological change and the constant evolution of consumer behaviour, staying…
The markets in which we operate are changing faster and faster. In this article we will explore this from the perspective of the "Electrical Appliance" market. There were a number of third generation electrical radios who started by trading simple "radios". So initially selling a very limited product range from a single location.
Business-to-business (B2B) marketing can be a complex and challenging task, requiring a different approach and mindset than consumer-focused marketing. However, even the most experienced B2B marketers can make mistakes that can impact their success. In this article, we will explore…
How to Optimise Images for Website Performance Importantly without losing quality In this web design article we will look at why and how to optimise images before they are uploaded to WordPress can make a significant difference in the speed…
Improving your business by even a small margin can have a significant impact on your overall success. In this article, we'll explore what would happen if you improved your business by just 10%. We'll look at how this improvement could…
Website Design Factors - Helping Your Site Get Found Creating a website is an essential step for any business looking to establish an online presence. However, simply having a website is not enough - it's important to make sure that…
Mobile considerations Today, almost 50% of users access the web from mobile devices. What does this mean for us web designers? It means that we must have a mobile strategy for every mobile website design. Responsive design It’s essential to optimise…
Website Content loading In the world of the web one of the web design fundamentals is that it provides an instant response. However there are occasions when your website will need more time to deliver content to visitors. A poor…
Internet marketing tips for small business websites Internet marketing in Peterborough, like any other location, has its own unique characteristics. Here are some of the key characteristics of internet marketing in Peterborough: Focus on Local Targeting: Peterborough businesses often focus…