I recently attended a great workshop called "Hard Fun With Lego Serious Play". The very fast paced session (we had one hour to complete what I believe would normally take three) showcased how using Lego bricks in a structured task focused approach could help provide some truly amazing insights.
Business-to-business (B2B) marketing can be a complex and challenging task, requiring a different approach and mindset than consumer-focused marketing. However, even the most experienced B2B marketers can make mistakes that can impact their success. In this article, we will explore…
Marketing is a crucial aspect of any business, but with the abundance of marketing messages bombarding consumers on a daily basis, it can be challenging to create a marketing campaign that truly stands out. In today's fast-paced, digital world, it's…
Why Refresh Content for the Age of AI At Blue Dolphin, we build high-performing WordPress websites that are designed not just to look good, but to perform in search, convert users, and remain competitive as digital platforms evolve. One of…
Your next website As an SME, the amount you should spend on your next website depends on several factors, such as the complexity of the website, the features you need, and the level of customisation required. Here are some general…
The markets in which we operate are changing faster and faster. In this article we will explore this from the perspective of the "Electrical Appliance" market. There were a number of third generation electrical radios who started by trading simple "radios". So initially selling a very limited product range from a single location.
In today's dynamic business landscape, successful marketing goes beyond traditional advertising and posting on social media. A true marketing professional is a strategic thinker, a meticulous planner, and a versatile executor on multiple platforms. To provide a total solution for…
Covid has created many business challenges, and the established multi step process of actions to achieve business development still holds true. From identifying and establishing where you are now (and making sure that you are in control), to being clear…
Emails not Delivered or Marked As Spam Over the last few months we have observed an increased number of cases where emails generated by Gravity Forms submissions on WordPress websites are either not being delivered or are being marked as…
What is involved in outsourced marketing? In this article we will discuss the benefits of outsourced marketing and the services provides. A reputable & professional marketing agency will come up with a strategy before they start any activity on your…
How To Design A Website for maximum performance is a complex subject. Designers and developers have to consider both functional design (how the website works) and visual appearance (how the website looks). The process of design can be tricky, with…
In today's digital age, having a strong online presence is crucial for the success of your business. As a manufacturer, your website is often the first point of contact for potential customers and clients, and it's important to make a…