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The importance of website design for mobile applications In today's digital age, having a mobile-friendly website is essential for businesses of all sizes. With the majority of internet usage happening on smartphones and tablets, it's crucial that your website is…

How much should you spend on marketing? One of the most common questions we get asked is "How much should we spend on marketing?" or "is there a formula that we can use to calculate the amount we spend on marketing?" Unfortunately the simple answer is "It depends!!" there is no magic number i.e. as a manufacturer with a turnover of £5 million spend £50,000 on marketing is something that just doesn't hold true.

In today's digital age, having a strong online presence is crucial for the success of your business. As a manufacturer, your website is often the first point of contact for potential customers and clients, and it's important to make a…

As an SME (Small and Medium-sized Enterprise) manufacturer, there are several straightforward actions you can take to enhance the performance of your website and drive better results for your business. Optimise Website Speed and Load Times: One of the most…

So Much Has Changed As technology continues to advance, the world of marketing is evolving at a rapid pace. To keep up with changing consumer behaviour and preferences, marketers are exploring new strategies and technologies to connect with their audience…

The National Three Peaks Challenge involves climbing the three highest peaks of Scotland, England and Wales, often within 24 hours. We will be completing in a more leisurely though still arduous 3 days The total walking distance is 23 miles…

Using Data in Your Marketing If you want to increase conversion and reduce marketing costs then you should be using data in your marketing. Get close to your customer ( and gather data) Use data to inform your decisions (…

What will happen to manufacturing in the future. In this article I will briefly cover five personal views. If these differ to yours please let me know. The world of manufacturing is changing rapidly.

What makes an optimised website design and build Currently, in B2B situations the majority of prospective purchasers head straight to the internet to search for products or services that they need. Therefore an optimised website design is critical if you…

For many companies having a website is almost part of the marketing shopping list as a website help generate and convert enquiries. Other marketing items include Business cards -  make sure, they are well designed and printed on quality stock…

Business-to-business (B2B) marketing can be a complex and challenging task, requiring a different approach and mindset than consumer-focused marketing. However, even the most experienced B2B marketers can make mistakes that can impact their success. In this article, we will explore…