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Marketing Campaign Measurement Marketing Metrics and Analytics saw tooth graph Blue Dolphin Marketing Consultant

Marketing Campaign Measurement

Marketing campaign measurement should not be about proving ROI, but improving ROI. Marketers tend to overemphasize their assessments of media and marketing channels, since these align to the budget allocation process and tend to be visible to the MD and…

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Marketing Measurement Metrics Marketing Metrics and Analytics charts on laptop Blue Dolphin Marketing Consultant

Marketing Measurement Metrics

Marketing measurement metrics are the tools used to track, analyse, and evaluate the effectiveness of marketing campaigns. The ability to measure the performance of marketing campaigns is crucial to understanding what is working and what needs improvement. By using these…

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How To Spend Less On Your Next Website Blue Dolphin Business Development

How To Spend Less On Your Next Website

Your next website As an SME, the amount you should spend on your next website depends on several factors, such as the complexity of the website, the features you need, and the level of customisation required. Here are some general…

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Crankshaft Repair For Industrial Applications

Marketing Innovation

Marketing Innovation Marketing innovation is the process of creating new and creative ways to connect with customers, promote products and services, and achieve business goals. With the rapid pace of technological change and the constant evolution of consumer behaviour, staying…

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How Markets Develop Over Time

How Markets Develop Over Time

The markets in which we operate are changing faster and faster. In this article we will explore this from the perspective of the "Electrical Appliance" market. There were a number of third generation electrical radios who started by trading simple "radios". So initially selling a very limited product range from a single location.
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Web Design - How To Optimise Images Blue Dolphin Business Development Ltd website design peterborough

Web Design – How To Optimise Images

How to Optimise Images for Website Performance Importantly without losing quality In this web design article we will look at why and how to optimise images before they are uploaded to WordPress can make a significant difference in the speed…

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What If You Improved Your Business By 10%

What If You Improved Your Business By 10%

Improving your business by even a small margin can have a significant impact on your overall success. In this article, we'll explore what would happen if you improved your business by just 10%. We'll look at how this improvement could…

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Website Design Peterborough Blue Dolphin Business Development Ltd

Website Design Factors

Website Design Factors - Helping Your Site Get Found Creating a website is an essential step for any business looking to establish an online presence. However, simply having a website is not enough - it's important to make sure that…

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Mobile Website Design web design Peterborough Blue Dolphin

Mobile Website Design

Mobile considerations Today, almost 50% of users access the web from mobile devices. What does this mean for us web designers? It means that we must have a mobile strategy for every mobile website design. Responsive design It’s essential to optimise…

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Web Design Fundamentals blue dolphin website design peterborough

Web Design Fundamentals

Website Content loading In the world of the web one of the web design fundamentals is that it provides an instant response. However there are occasions when your website will need more time to deliver content to visitors. A poor…

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Internet Marketing Peterborough Blue Dolphin website design

Internet Marketing Peterborough

Internet marketing tips for small business websites Internet marketing in Peterborough, like any other location, has its own unique characteristics. Here are some of the key characteristics of internet marketing in Peterborough: Focus on Local Targeting: Peterborough businesses often focus…

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Wordpress, Squarespace or Wix for Your next Website blue dolphin web design

WordPress, Squarespace or Wix for Your next Website

Wordpress, Squarespace or Wix for Your next Website Content Management Systems (CMS) are software applications or platforms designed to facilitate the creation, management, and publication of digital content on websites. They play a crucial role in simplifying the process of…

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