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Maximise Your Marketing and Sales Activities

The majority of businesses would ideally look to maximise their Marketing & Sales activities.

In this article we look at some key principles that when applied can significantly improve the chance of your business making profit.

Work through the list below and identify where you are under performing and where changes could make a difference.

Maximise Your Marketing and Sales Activities

Maximise Your Marketing & Sales Activities

  1. Ask yourself the question “Why should I choose you”

    • If the answer is based upon “we are the cheapest” then perhaps you need to consider if this is a good long term strategy
    • If your answer includes elements such as “nobody else can do this, our technology is the most efficient, etc”
  2. Don’t make business objectives too complicated

    • How to get more customers
    • How to get them to buy more
    • How to keep them longer
    • All really simple objectives that allow you to focus business activities
  3. Be your own customer

    • Ring your business and see what happens when you call
    • Request a proposal – is it compelling
  4. Measure The Metrics That Will Help

    • The most important metrics are those that directly relate to “sales conversion”
    • Numbers of likes, opens whilst easy to measure are potential of limited value
    • Number of in bound calls, sales quotes to conversion are better measurements
  5. Marketing is a professional specialism / discipline

    • Information from 4A’s global marketing effectiveness report shows
      • 90% of people involved in marketing are not professionally trained on marketing and ROI
      • 67% don’t believe that ROI impacts on marketing
      • Every Tom, Dick or Harry can step into marketing and do it professionally NOT
  6. Establish what is the value of a customer

    • Not just for the first transaction (identify customer lifetime value)
  7. How persuasive are your marketing actions

    • Are your proposals persuasive
    • Do you  create compelling adverts
    • Does your website encourage data capture / calls
    • People say “No not why not”
  8. Sell features before benefits

    • What it is – rather than what it does
    • Benefits are really important but its crucial to understand what the proposition is
  9. Negative responses from prospects

    • Don’t assume that if people don’t respond they are not interested
    • You need to keep on chasing / progressing until they say No
  10. Avoid navel gazing about branding

    • Unless you are a major brand “Nike, McDonalds, Dior” it is unlikely that businesses will buy your product / service based upon your braqnding / logo
    • So dont waste hours and hours discussing colours , fonts that will have no impact – especially if your product is just another me to offering

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Maximise Your Marketing & Sales Activities

11. Don’t fail to train

  • With marketing techniques changing and developing so rapidly there is a need to keep informed on approaches and importantly understand if they are relevant to your business
  • From webinars, to workshops there is a wealth of information and knowledge available

12. Your website should collect names

  • Your website should be designed to encourage visitors to leave their names and contact details
  • Additionally your website should be designed to encourage contact (telephone call / email / visit)

13. Don’t discount all the time

  • At times it may be necessary to offer a discount to secure a purchase (especially for an initial purchase)
  • But don’t discount all the time – otherwise order adderall online customers will never fully appreciate your value

14. Don’t fall for the latest marketing fashion

  • There are numerous ways to waste your money on ineffective marketing
  • There are new marketing approaches being offered on a daily basis – especially in the world of social media. Just because its the latest fad doesnt mean that its the best approach for your business

15. Don’t try and be original

  • Start by being correct
  • Don’t copy other companies adverts
  • Don’t collect strap lines
    • the car in front
    • every penny counts
    • just do it
    • Don’t bother “only have a strapline if it works”

16. Make sure you have a management BullSh1t detector

  • In business there is way too much bullsh1t
    • You should only talk about engagement if you are getting married
    • Check the language you use with customers
    • Check the language you use internally

17. In business never forget the importance of emotion

18. Get on and do it now

  • A good plan executed now is better than a perfect plan executed next year

Maximise Your Marketing and Sales Activities

Click here for more information and pointers on Marketing, Websites and Sales will appear in the next information article. Click here to contact a marketing expert

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