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Marketing metrics measure analyse refine Blue Dolphin Business Development

Measure, Analyse & Refine

If you are currently spending money on marketing and promotional activities, but you are not measuring there performance of effectiveness, then you are potentially wasting money.

To discuss how setting up marketing metrics could provide you with measurably better marketing contact Andrew Goode an experienced marketing professional, who will be happy to discuss

Measure Analyse and Refine from Blue Dolphin Business Development

Examples of improvement through Measure, Analyse and Refine

Identified savings and improved conversion on adwords

  • Company had an ongoing Google Adwords campaign where they were spending £1000 per month but were not analysing its performance
  • After conducting a detailed analysis we identified numerous improvements to both reduce spend (down to £400) whilst significantly improving click through and conversion

Improve E Mail campaign open rates

  • For many B2B companies email will be the most effective way of communicating with customers and prospects
  • Unfortunately these activities are often completed in a fragmented and ineffective way
  • For a manufacturing client over a period of 12 months we were able to achieve improved opening rates from 9%  to 22% and click through rates from 0.4% to 4.2%

Stop Wasting Money on Advertising That Doesnt Work

Advertising is often completed as a knee jerk reaction to an opportunity that is presented (that phone call offering a significant saving on placing an advert due to a last minute cancellation).


  • The adverts are often badly designed
  • A standard (poorly designed) advert is pulled from the archives
  • No tracking elements are put in place to see if / how the advert actually impacts on sales
  • As no measurements are in place this activity becomes a continuous ineffective process

Improved Performance at Trade Shows / Exhibitions

Trade shows offer a great way to meet with prospects who are specifically interested within your industry / product sector. Working with a number of clients using MAR we have been able to help them

  • Increase the number of quality leads they capture at the show
  • Increase the awareness of show visitors to their product
  • Improve the sales conversion process to those post show visit
  • Improve the measurable marketing performance during the complete pre show, during and post show cycle

If you would like to find out more about Marketing Metrics, our Measure Analyse and Refine or other business development services click here

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