Getting heard today can be incredibly difficult. With so much "noise" around and so many marketing and promotional messages intruding our business and personal space how do you make sure that your marketing gets noticed. In a congested market sector…
Overview of the Peterborough Business Economy Peterborough is a city located in the eastern part of England, and it is the largest city in the county of Cambridgeshire. The city has a diverse economy with a mix of industries, including…
If your are looking to grow your business then growth through acquisition can be the fastest and most effective way. Beware only 50% of acquisitions are successful so how can you improve your chances of success.
5 Reasons why Internet Marketing Matters Want to learn more about why Internet marketing is so important for businesses? In this article on internet marketing, we will review the top five reasons behind the importance of online marketing, helping you …
Web Designers In Peterborough Can They Build Great Websites Peterborough is a bustling city with a growing online presence, and the demand for skilled web designers in the area has never been higher. Whether you're a business owner looking to…
Most companies have had a website for a number of years. Many are perhaps on their second or third iteration. For many companies though, once the website is developed it is then left with a minimum of modification or improvement. The business challenge though is that the website provides a potential shop window for visitors. There are three primary challenges Encouraging a visitor to navigate throughout a site Converting visitors who visit the site i.e giving them the correct experience on the site Getting sufficient of the correct type of visitors to find ,visit and explore the site
WordPress is a popular content management system (CMS) that is often used for building business websites because it is user-friendly, flexible, and has a large community of developers and users. This means that there are many pre-made templates and plugins…
A website design agency that fully understands the importance of UX (user experience) is crucial if you want your website to perform and do more than just look "pretty". In this article we will go through the principles of UX…
Many companies consistently face the challenge of generating more quality sales leads ( by quality I mean those who have the potential for conversion and not tyre kickers) We have seen the following 3 lead generation scenarios regularly occur and…
Truck perimeter lights are a popular fashion trend in the trucking industry that involves installing additional lighting around the perimeter of a truck's exterior. These lights can be either functional or purely for aesthetic purposes, and they come in a…
If you are advertising digitally or through print media then the following acronym can be useful. Many companies end up with website pages that fail to convert, adwords campaigns that cost significantly more than they should, and print campaigns that are effectively useless. Check out converts below and see if it can help your marketing performance.
Should Marketing Have To Justify Its Position with Marketing ROI The two most common questions asked by non-marketing business people are: “Does our marketing generate any value for the business?” “How do we know that marketing really works?” Unfortunately, these…