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5 E commerce Set Up Factors For Success

If you are looking to

  • Sell products online – and take payment
  • Create wish lists  – so customers can compare and contrast
  • Provide the ability for a customer to request a quote – so you can respond back with a price
  • Showcase some products clearly – so a customer has information for further action

Then an e commerce platform could be just what you need. Whether it’s Shopify to give you a low cost start, Woo Commerce a mid tier package  through to Magento if you have highly complex products with lots of configuration potential, there is lots to consider.

5 E commerce Set Up Factors For Success

The context of the site for a customer

  • What is it that they want to buy on your site
  • Do they hate wasting time
  • Whilst they potentially want to buy do they hate being sold to
  • Might they feel that they are being coerced into a purchase
  • Once they have been on the site will they feel that they are being tracked and stalked (until they opt out forever)
  • How easy is it to pay
    • credit card
    • pay pal
    • all payment mechanisms
  • How safe and secure do i feel when dealing with the site
  • Is it really clear how I reach you in the event of a dispute (showcasing address / telephone numbers etc) to demonstrate your not dodgy

The context of the site for the business

  • Is your primary aim to take money (we have built many sites that allow customers to build a quote , develop a wish list , see and select products in a very easy way )
  • Is your site purpose to make money
  • If you can create “Happy” customers then potentially you can make more money
  • If your site is fast, then potentially you can make more money
  • If your ecommerce activity is low maintenance, then potentially you can make more profit
  • If you have the capability to analyse and track then that will increase the potential to reach more customers

Want to pick up the phone and speak to us about your Strategy, Website, Marketing or Business Development project?
Call us on: 01733 361729

E commerce Set Up Considerations

1: Tracking – aim for as little as you can get away with

  • Tracking adds javascript
  • Javascript adds weight, complexity etc
  • People don’t like being tracked
  • Many people may be blocking tracking scripts

2: Design – aim for the simplest you can get away with

  • The Information Architecture – too many options are bad
  • Ask yourself do you really need to use extra fonts
  • Is that fancy transition really required
  • Have the images to be used been optimised for the web (Yes your products look great but you really don’t need 25mb images)

3: Accessibility – do not ignore people with disabilities

  • We have written about it before – the range of disabilities is extensive sight, sound, motor, cognitive etc
  • Accessibility is also for people who have changed circumstances that are not disabilities e.g trying to make a purchase whilst you have screaming children at your feet, trying to make a purchase on a mobile with poor connectivity
  • The following resource is a useful introduction 

4: Use Technology correctly

  • Have a competent DNS registrar and host
  • Always use HTTPS
  • More importantly do not use HTTP ( note HTTP is not faster than HTTPS even on pages that have no payment / e commerce or are just blogs)
  • If possible use containers
  • Think about moving all your media off site (Amazon S3) to avoid massive downloads

5: Developing the E commerce site

  • No shared accounts
  • Developers should be given their own details . Better still they get invited into accounts
  • Whats the policy of revokation
  • What  is the protocol if you don’t want to work with someone anymore
  • Backups – have you tested restoration
  • Have you been through a through testing process
  • When deploying to go live for what period of time does your site go down
  • For another day “atomic deployments and multi server environments”
  • Clean code / code style used / code linting used
  • Modern programming principles (composer) and using .env files
  • Measure site performance

Summary – 5 E commerce Set Up Factors For Success

  • Simplify
  • Fast
  • Accessible
  • Efficient
  • Secure
  • Logical

For more information and news on marketing, digital and ecommerce and website design click here. To contact Andrew Goode an experienced marketing and digital professional click here

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