The importance of great web design
Web design is important because it impacts how your audience perceives your brand.
The impression your web site makes on them can have one of either two outcomes. It can get them to remain on your page and learn about your business or leave your website and return to search or a competitor.
A good web design helps you keep your leads on your page.
According to Blue Corona Website design is an important factor for determining credibility for almost half of visitors.
Visitors will almost instantly judge your website and not trust poorly designed or out-of-date websites. When your website is not visually appealing, it will affect the credibility of your business.
Presenting your company in a professional and well-designed manner can help you attract more customers and increase sales.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Research by (Sweor) Identifies that people will stop engaging with a website if the content or layout is unattractive.
38% of people will stop engaging with a website if the content or layout is unattractive. Studies show that the average website visitor spends just a few seconds on a given site. This is why it’s important to provide an attractive layout to keep them engaged
You want your website to help provide a solution to your user and the ability for the user to find that solution quickly and easily will help determine whether they will stay on your website or not.
Visual design, such as the graphics, icons, colours, and images are key, along with how the content is organized on the site to keep them engaged longer.
Website Design Northampton
Northampton is the county town of Northamptonshire in the East Midlands of England. It lies on the River Nene, about 67 miles (108 km) north-west of London and 50 miles (80 km) south-east of Birmingham. The county is home to the famous Silverstone race track famous for hosting the first British Grand Prix as well as being home to the famous inland lighthouse the Express Lift Tower, Weetabix cereals, the international boot and shoe brand Doc Martens and probably the best lager in the world Carlsberg. The famous Great Fire of Northampton of 1675, destroyed the majority of the town caused by a spark from an open fire on St Mary’s Street. “More furious and more destructive” than the Great Fire of London was how witnesses described the fire.
Palaeolithic artifacts have been found in Northamptonshire, showing human activity in the county over 800,000 years ago. In the lower parts of the Nene Valley as Mesolithic (middle of the Stone Age around 10,000 BC to 4,000 BC) tools were found showing there was human activity in Northamptonshire
- The population of Northampton is just over 725,000.
- Northampton’s main private-sector employers are now in distribution and finance rather than manufacturing
- Engineering became a major employer in Northampton during the post war years following the establishment of the British Timken tapered roller bearing factory at Duston in 1941. I worked at British Timken from 1978 to 1983 completing a mechanical technician apprenticeship. The factory which closed in 2002 employed over 4,000 employees at its peak and was a major engineering apprentice training employer
- Northampton is a quirky county and has its own accent, which changes if you travel across to Rushden, Brixworth, Little Houghton or Wadenhoe. Each pocket of Northampton has a slightly different twang.
- The world-famous Silverstone circuit track which is located in Northamptonshire is home to the British Grand Prix and houses Mercedes’ engine manufacturing factory.
- You can visit to see Lady Diana’s personal artefacts at Althorp House, the stately home to the Spencer family for almost 500 years and her final resting place of Princess Diana.
- With the supervision of Robert Watson-Watt, pioneer of radar, the world’s first RADAR demonstration took place in Daventry in 1935
- Dating back almost 900 years, Northamptonshire is the origin of the British shoemaking industry and includes brands such as Cheaney, Church’s, Crockett & Jones, Loake and Doc Martens.
- Famous brands made and previously manufactured in the Northamptonshire County, include Weetabix, Carlsberg, British Timken and Express Lifts