Website Design Cambridgeshire

Website Design Cambridgeshire

Interesting Information and Facts on Cambridgeshire

• Cambridgeshire is full of cities, and not many counties can boast having three within their borders. Cities are usually classified as a town that has a cathedral which is how Ely is a city. We’ve also got Peterborough which also has a beautiful cathedral. Cambridge, however, is a city but doesn’t have a cathedral. It only got its city charter in 1951, but has technically been a town since the 12th century.
• Cambridgeshire is located in the East of England, conveniently close to both the Midlands region and the London and South East region. Prominent towns in the area include the historic city of Cambridge, Ely, Peterborough and St Ives.
• Cambridge is Cambridgeshires most famous city, ( though this may be argued against by Peterborough residents) and is well known for Cambridge University. Cambridge is a compact city includes a number of attractions, further out in the Cambridgeshire countryside visitors can see the best of the English countryside and a number of charming small towns and villages.
• Local Cambridgeshire attractions for visitors to explore include Cambridge University & colleges including Trinity College, Primavera, Fitzwilliam Museum, Peterborough Cathedral, Oliver Cromwell’s House and Ely Cathedral. There are a number of historic buildings, castles, museums and galleries for visitors to explore in the area
• Cambridge is located on the River Cam approximately fifty five miles north of London and forty three miles South East from Peterborough. The population of Cambridge is about 125,000 people, as of September 2020. The city covers a total area of sixteen square miles).
• The Old Ferryboat Inn at Holywell near St Ives has been serving alcohol since at least 560AD, making it (very difficult to prove with so many such claims others dispute the honour) the oldest inn still in use in Britain? It hosts a pretty ancient ghost too, the spirit of a girl Juliet whose death in 1050 is commemorated by a stone slab in the bar floor – the pub expanded over the site of her grave it seems
• At 9 feet below sea level Holme Fen, 6 miles south of Peterborough, is the lowest point in Britain
• The third largest reservoir in England is Grafham Water near St Neots. Work started on the project in 1962, the reservoir was made by building a dam at the end of a valley, it has a shoreline that stretches for about 10 miles.
• Cambridgeshire has some great companies Tee-Kay Packaging who specialise in custom cardboard boxes, Circle Fire & Electrical who transform dental surgeries into pleasurable spaces, Brightfield Business Hub offering flexi offices world class business centre and The Storage Hub secure self storage

Why do you need a website?

It’s tempting to start researching or contacting web designers straight away. Before you start looking for a solution you need to identify what you want to achieve from your website. Every website should have a purpose aside from being just another online business card.

You need to be sure that your site is generating a return on investment. It shouldn’t be written off as a business expense. Your website should come equipped to provide enquiries and sales on an ongoing basis.

Below are listed ideas for your own website purpose…

• Collect website enquiries
• Increase the number of phone calls you get
• Sell your digital products online
• Showcase your work
• Increase donations
• Build an online community
• Promote your event
• Share your knowledge & expertise
• Build an email list of prospects

You may need your website to do numerous different things but it’s important you know what they are before you build your website.

Your website should be crafted around the overall purpose of your business. So every aspect of the website’s design, copy and usability should be focused on driving your end user to do what you want them too.

The benefits to and SME of professional web design as opposed to DIY

As an SME manufacturing business in Cambridgeshire, investing in a professionally designed website can offer significant advantages over relying on internal resources to build your online presence. While it might be tempting to reduce costs by handling the task internally, the long-term benefits of professional web design can far outweigh the initial investment.

Expertise and Customisation

Professional web designers bring a wealth of expertise and industry knowledge to the table, ensuring that your website is tailored to your specific needs and goals. They understand the importance of creating a user-friendly, visually appealing design that not only represents your brand but also engages your target audience. A professional designer can customise the layout, functionality, and features of your website to align with your business objectives, something that off-the-shelf templates or limited internal skills may struggle to achieve.

Time and Resource Efficiency

Building a website in-house can be time-consuming, diverting your team’s focus away from core manufacturing operations. This can result in missed opportunities and delayed projects. Professional web designers streamline the development process, allowing you to focus on running your business while ensuring the website is completed efficiently and to a high standard. Additionally, professionals can offer ongoing support and updates, saving you from troubleshooting technical issues or learning complex coding skills.

Search Engine Optimisation (SEO)

A professionally designed website is more likely to be optimised for search engines, increasing its visibility online. SEO requires a deep understanding of how search engines rank websites, involving elements such as keyword integration, metadata, and responsive design. Without this expertise, your website may struggle to rank highly in search results, limiting its potential to attract new customers. Professional designers integrate SEO best practices into the design process, helping your business reach a wider audience and generate more leads.

Mobile Responsiveness and Accessibility

With an increasing number of users accessing websites via mobile devices, it is essential to have a site that is fully responsive and accessible across all platforms. Professional web designers ensure your website functions seamlessly on desktops, tablets, and smartphones, providing an optimal experience for all users. Furthermore, they can incorporate accessibility standards, making your website more inclusive and compliant with legal requirements.

Credibility and Brand Perception

Your website is often the first point of contact for potential customers, and it plays a critical role in shaping their perception of your business. A professionally designed website conveys credibility, trustworthiness, and professionalism. In contrast, a poorly designed or outdated website can undermine your reputation, potentially driving customers to competitors. A strong online presence is essential for standing out in a competitive manufacturing sector, particularly in a region like Cambridgeshire where innovation and quality are highly valued.

Future Scalability and Growth

Professional web designers can create a scalable website that grows with your business. They can incorporate features and functionalities that accommodate future expansion, such as e-commerce capabilities or integrations with manufacturing software. An internally built website may lack this foresight, requiring costly overhauls as your business evolves.

In summary, while attempting to design a website internally might seem like a cost-effective option, the expertise, efficiency, and long-term benefits offered by professional web designers make them a worthwhile investment. A professionally designed website can enhance your brand, attract more customers, and provide a solid foundation for growth in an increasingly digital marketplace.