Photographers In Peterborough How To Choose The Right One For Your Business Need
Photographers In Peterborough Helping In The Sales Process
It is commonly appreciated that great imagery is what initially captures the attention of the prospective viewer / reader / shopper / user. As a business the imagery that you use on your website, printed materials, adverts, within the offices / organisation provides a significant amount of hidden communication.
We have probably all been on a website where the company has a page with the team of key staff on it. Now this is a really positive step, unfortunately in many cases the images of the staff make them look as if they should be on crime stoppers or in an identity parade.
What Images Do You Want
So if you want to portray a professional approach from the images you use whether they are
- Product photography shots where the quality of the image will ultimately lead to more products being sold off the page (printed or web). Now interestingly from an online perspective the quality of the image could be a key factor in encouraging the site visitor to click for more information
- People photography. If you want to showcase your key staff why not have them looking at their best.
- You might want to come over as professional and serious
- How about appearing in an open an honest format
- Fun and approachable
- Perhaps you had just thought of a people photograph as just that a photograph and had never really considered that it had the ability to lose you a sale or turn off a potential customer!
- Creative and imapctful to showcase examples of who, how and what you do
Photographers In Peterborough Selection Criteria
When you are looking for a photographer to shoot great images that will benefit your business, here are 4 things you might want to consider
- Do you have a clear marketing brief that you can provide to give the photographer a steer as to what you are trying to achieve
- In talking to the photographer do you get the feeling that they have a clear understanding of your business. Unfortunately there are some photographers who will shoot what they like (as opposed to what will engage with your customers)
- Do they have a portfolio of still photography and video that they can show
- Can they illustrate how their photography has made a genuine business improvement / impact
Photographers In Peterborough
360 Degree Product Photography Growing In Importance
A recent Adobe report looking at the effectiveness of various rich media techniques used by on line retailers produced some fascinating results.
- Side by side comparisons, Lifestyle imagery (i.e. having the product photographed in a room or actually on a person), colour swatching or colourising, product comparisons and zoom all achieved a below 15% improvement
- Adding audio, having interactive design tools, and interactive catalogues / brochures all achieved a 30% improvement
- Shop by outfit, room or collection and 3 d visualisation achieved a 60% improvement
- 360 degree product photography achieved a 170% improvement
360 Degree Product Photography – What Is It
360 degree photography is a photographic process whereby the item to be photographed is placed on a rotating turntable. Multiple still photographs are taken of the product as it rotates typically on a turntable. These still photographs are then animated using specialist software and uploaded to the website. When a person / shopper visits the site they can simply use their mouse / touch pad to control the animation speed and recreate a view of the original product spinning at 360 degrees so that they can see every possible view of the product. The process is at a relatively early stage so as a result it is known by a number of different names such as
- 360 spins
- 360 degree spins
- 3d objects (Note they are not actually in 3 dimensions as compared to more complicated and complex 3d rendering)
- 360 photography
There are three key stages to 360 degree photography
1. Stage one the photography – which requires more time and expertise than traditional single image photography
- For starters – there are lots more images to be taken
- Each image needs to be lit correctly
- If you are shooting reflective products you need to manage reflections
- Gaining consistent images can be a challenge, a range of turntables will be needed to be able cope with items from a ring to a scooter
- Styling of the product to make sure that it looks correct from the very first shot is critical. Again if you get the wrong style at the start it will be replicated for all of the images, that could lead to lots of re shooting. Typically 36 images will be required per rotation i.e. an image every 10 degrees
2. Processing – the removal of dust, scratches, colour balancing from all 36 images to ensure consistency and continuity
3. The final stage is animation