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The Importance of Quality Content & Backlinks

Did you know one of the best ways to improve your search engine rankings, regardless of your niche or industry, is to increase the number of “quality” backlinks to your website. In this article on Quality Content & Backlinks we will cover 4 backlink strategies.

But, you don’t want just any website linking back to yours, ideally you want reputable websites with a strong domain authority to send you traffic.

If you’re getting links from “suspect overseas sites you are possibly doing more harm than good.

The Benefit of a Link Building Strategy

Regardless of your niche or sector increasing the number of backlinks to your website is a powerful way to boost your search engine rankings. Beware, not all backlinks are created equal. It’s essential to focus on obtaining links from reputable websites with strong domain authority.

Quality backlinks from authoritative sources ( like for example the BBC ) can significantly enhance your website’s visibility in search results and drive more organic traffic. When you neglect the importance of building quality links, you risk stagnating in search engine rankings, limiting your reach, and losing potential customers to competitors.

In contrast, a robust link-building strategy can improve your website’s SEO and move it ahead of the competition. By capitalising on the potential of quality backlinks, you have the opportunity for increased web traffic, greater online visibility and a competitive edge within your industry.

Link Building Approaches

  1. Create Content People Actually Want To Link To
  2. Utilise Guest Blogging Opportunities
  3. Create Awesome Content
  4. Interview Bill Gates for Easy Backlinks
  5. Understanding Back Link Key Terms
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1 – Create Content People Actually Want To Link To

Now this may seem perfectly obvious, but if your content isn’t of high enough quality to warrant being shared, then you can’t possibly expect other sites to link back to your website. So produce great unique content and others will want to link to it

Your content needs to be useful, valuable, hard to find elsewhere, and, most importantly, engaging.

The reason this is important is, because if you want your content to stand out from other websites, ChatGPT and Wikipedia, you need to make it engaging.

Engagement comes in a variety ways. Your content could be engaging because its factually useful without waffle, because you’re fun and charismatic, or because your content layout design is unique.

Ideas for creating engaging content

  • Making the content engaging – the content has to trigger a measurable response and be impactful in a meaningful way.
  • Create with intent – what are you wanting to accomplish
  • Make your content uber valuable
  • Stay creative – its possible to write great content about boring manufacturing products, but dynamic story telling is required
  • Focus on your strengths and passions – that way you will be excited about what your writing and able to make the content personal
  • Make the content action oriented – so if your creating content that is well-written, valuable, and clearly informed by a unique perspective it needs. You then need to give your audience something to do, you can’t be surprised when they don’t do anything
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2 – Utilise Guest Blogging Opportunities

Guest posts or guest posting is publishing an article on someone else’s website.

Times have changed dramatically over the last fifteen years and guest blogging is now difficult (though not impossible). Part of the reason why it’s much harder than ever to get featured somewhere as a guest author is because of bad practice by poor SEO practitioners. Many people have dragged the reputation of guest-posting all over the floor just to get a backlink to their site. If you have no authority or you’re not a well known name in your industry. In fact, it’s probably harder than ever to get somebody to take you on as a guest blogger.

Some tips on identifying guest post opportunities.

  • Think of a keyword (or a string of them) that you’d like to write about, followed by “guest post.” Your search query should look something like this: <web design Peterborough + “guest post”
  • You don’t actually need to create an alert for this particular scenario. What you can do is be aware for which sites are allowing other users to guest post on them
    • Tools such as Ahrefs or Semrush are available but aren’t essential to curate a list of websites that are guest-post friendly.
    • Use if you need to contact the website owner
      • Remember that the key here is always going to be to write great content, whether it’s on your site or someone else’s. Try to approach blog owners with this mindset, and you’re more likely to get a positive response from them.
  • Use Google Alerts. We’re going to be using this tool later on again, so make sure you keep it open in a tab.
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3 – Create Awesome Content

These pieces of content are more commonly known as Skyscraper content pieces.

“Skyscraper content” refers to a type of content marketing strategy that involves creating highly comprehensive and valuable pieces of content that aim to outperform existing content on the same topic. The term was popularised by Brian Dean, an SEO expert and the founder of Backlinko.

Here’s a basic outline of the Skyscraper content strategy:

  1. Identify Link-Worthy Content: Research and identify content in your industry or niche that has received a significant number of backlinks. This indicates that the content is valuable and well-regarded.
  2. Create Something Better: Once you’ve identified popular content, create a piece of content that is more comprehensive, up-to-date, and generally better than the existing content. This could involve adding more information, better visuals, improved formatting, etc.
  3. Promote Your Content: After creating your Skyscraper content, promote it actively. Reach out to influencers, bloggers, and websites in your industry, and let them know about your new, improved resource. The goal is to get them to link to your content.
  4. Monitor and Update: Keep an eye on the performance of your Skyscraper content. If new information becomes available or if there are changes in the industry, update your content to keep it relevant.

The idea behind Skyscraper content is to create something that stands out and attracts more attention and backlinks than existing content. This can be particularly effective for improving search engine rankings, as backlinks are a crucial factor in search engine algorithms. It’s important to note that while creating high-quality content is essential, effective promotion and outreach are also key components of the strategy.

These are longer than usual blog posts or pages (typically 3,000 words or more) that serve as a central link-building hub. They are great because not only are they easier to have other sites link to them, but they also give you an opportunity to create some internal backlinks as well.

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4 – Interview Bill Gates for Easy Backlinks

Interviews are probably the easiest type of backlinks you can get.

You see, when you’re interviewing someone, you’re feeding their ego, and we humans just love this, don’t we?

It should be relatively straightforward to encourage your interviewee to direct some traffic towards your published interview on your site.

Micro influencers are individuals who have a relatively small but engaged and loyal following on social media platforms. Unlike macro influencers who typically have a larger following ( think of the Kardashian’s), micro influencers have a more niche audience and often specialise in a particular topic or industry. For SME (Small and Medium-sized Enterprises) manufacturers, collaborating with micro influencers can be an effective way to reach a targeted audience and build authentic connections.

Here’s how you can find relevant micro influencers for your business:

  1. Identify Your Target Audience:
    • Understand your target audience and the platforms they frequent. This will help you determine which social media channels are most relevant for your influencer marketing campaign.
  2. Use Social Media Listening Tools:
    • Utilise social media listening tools to monitor conversations and identify individuals who are actively engaging with topics related to your industry or products. Tools like Brandwatch, Mention, or Hootsuite can be helpful.
  3. Search Relevant Hashtags:
    • Search for industry-specific hashtags on platforms like Instagram and Twitter. Look for posts that align with your brand and product, and check out the profiles of users who are using those hashtags.
  4. Engage in Industry Communities:
    • Join forums, groups, or communities related to your industry. Platforms like LinkedIn and Facebook often have groups where people discuss specific niches. Engage with community members and identify individuals who could be potential micro influencers.
  5. Explore Influencer Marketing Platforms:
    • There are platforms designed to connect businesses with influencers. Examples include Traackr, AspireIQ, and These platforms often allow you to search for influencers based on criteria such as industry, location, and follower count.
  6. Check Influencer Directories:
    • Some directories list influencers based on their niche or expertise. Examples include GrapeVine, HypeAuditor, and Upfluence.
  7. Analyse Engagement Metrics:
    • Look for micro influencers with high engagement rates rather than just focusing on follower count. High engagement suggests that their audience is actively interested and involved in their content.
  8. Review Influencer’s Content:
    • Assess the quality and relevance of an influencer’s content. Ensure their style aligns with your brand, and that they have a genuine connection with their audience.
  9. Build Relationships:
    • Once you’ve identified potential micro influencers, engage with them organically. Like, comment, and share their content before reaching out for collaboration. Building a relationship helps establish authenticity.
  10. Negotiate Collaborations:
    • Reach out to selected influencers and propose collaboration opportunities. Clearly outline your expectations, and discuss compensation or incentives for their involvement.

Remember to choose influencers whose values align with your brand, as authenticity is crucial for a successful influencer marketing campaign.

interview people to get backlinks

Tools To Improve Your Marketing

Understanding Back Link Key Terms

In internet marketing, backlinks play a crucial role in search engine optimisation (SEO). Understanding key terms related to backlinks is important for developing effective SEO strategies. Here are some key terms:

  • Backlink (Inbound Link): A backlink is a link from one website to another. When a website A links to a website B, it is considered a backlink for B. Backlinks are essential for SEO, as search engines often use them to assess the authority and relevance of a site.
  • Anchor Text: Anchor text is the clickable text in a hyperlink. It is important for SEO because search engines use it to understand the context and content of the linked page. Effective anchor text is relevant to the content it’s linking to and provides context for both users and search engines.
  • Link Juice: Link juice refers to the value or equity passed from one page or site to another through hyperlinks. When a page with high authority links to another page, it passes some of its “juice” to the linked page, which can positively impact its SEO performance.
  • NoFollow Link: A nofollow link is a hyperlink that has a rel=”nofollow” attribute added to it. This tag tells search engines not to pass authority or influence from one page to the linked page. Nofollow links are often used in situations where the site owner doesn’t want to endorse or vouch for the linked content.
  • DoFollow Link: A dofollow link is a standard hyperlink without a nofollow attribute. Dofollow links pass authority and contribute to the linked page’s SEO. Most links are dofollow by default unless specifically marked as nofollow.
  • Link Building: Link building is the process of acquiring backlinks from other websites to improve a site’s search engine ranking. It involves various strategies, such as outreach, content creation, and relationship building, to attract quality links.
  • Internal Link: An internal link is a hyperlink that points to another page on the same website. Internal linking is important for SEO as it helps search engines understand the structure and hierarchy of a site, and it distributes page authority throughout the website.
  • External Link: An external link, also known as an outbound link, is a hyperlink that points from one website to another. External links are important for providing additional information, citing sources, and building relationships with other websites.

Understanding these key terms is essential for anyone involved in internet marketing, as they form the foundation of a successful SEO strategy.

The Importance of Quality Content & Backlinks understanding backlink definitions

Summary on the importance of quality content & backlinks

In the realm of digital marketing and search engine optimisation (SEO), the symbiotic relationship between quality content and backlinks emerges as a critical determinant of online success. A cornerstone of effective SEO strategy lies in the creation and dissemination of high-quality, relevant content. Quality content not only engages and informs the audience but also serves as the foundation upon which a website’s credibility and authority are built. Search engines, led by algorithms that increasingly prioritise user experience, reward websites that offer valuable and authoritative content.

However, the significance of quality content doesn’t operate in isolation. The role of backlinks, or inbound links from external websites, cannot be overstated. Backlinks act as endorsements or referrals in the digital landscape, signifying to search engines that a website is a reputable and valuable resource. The quality, relevance, and quantity of backlinks play a pivotal role in determining a website’s ranking in search engine results pages (SERPs). In essence, backlinks serve as a vote of confidence from other online entities, contributing significantly to a website’s overall SEO profile.

The interplay between content and backlinks is dynamic and reciprocal. Quality content attracts organic backlinks as other websites naturally reference and link to valuable information. Simultaneously, strategically acquiring backlinks can enhance a website’s visibility and amplify the reach of its content. This synergy creates a virtuous cycle where the quality of content and the strength of backlinks reinforce each other, elevating a website’s standing in the competitive digital landscape.

For businesses and website owners, recognising the inseparable link between content and backlinks is pivotal. Crafting compelling and informative content not only caters to the needs of the target audience but also positions the website as an authoritative source within its niche. Simultaneously, a strategic approach to acquiring high-quality backlinks ensures that the website gains visibility and trust in the eyes of search engines. In essence, the symbiotic relationship between quality content and backlinks forms the backbone of a successful SEO strategy, driving organic traffic, and fostering sustained online growth.

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