Manufacturing marketing challenges are many and varied In this article we will look at 5 manufacturing marketing challenges and importantly consider ways to solve these challenges. Nowadays most manufacturers have invested resources in at least some digital engagement form, even…
The importance of getting found. You can have the best product or service in the world, but without effective advertising and promotion, no one will know about it. This is particularly relevant if you are operating in a highly competitive…
Correctly Executing Website Marketing Strategies The list of internet / website marketing strategies I have included below is by no means complete but includes in my opinion the more timeless ones. By nature of being timeless ( as opposed to…
A Customer Relationship Management (CRM) system offers numerous benefits to businesses across various industries. In this article we look at what are the benefits of a CRM system Centralised Customer Data: A CRM system helps gather and organise customer information…
The importance of website design for mobile applications In today's digital age, having a mobile-friendly website is essential for businesses of all sizes. With the majority of internet usage happening on smartphones and tablets, it's crucial that your website is…
The National Three Peaks Challenge involves climbing the three highest peaks of Scotland, England and Wales, often within 24 hours. We will be completing in a more leisurely though still arduous 3 days The total walking distance is 23 miles…
While business planning is generally important for small and medium-sized enterprises (SMEs) to establish their goals, strategies, and resources needed to achieve success, there may be certain scenarios where it is not strictly required. Some examples where sales and marketing…
The importance of Clear Marketing Messages Having clear marketing messages is crucial for any business, including SMEs (Small and Medium-sized Enterprises). Clear and effective marketing messages help SMEs communicate their value proposition, establish their brand identity, and attract and retain…
Simplifying Your Marketing Messages Simplifying your marketing messages can help you reach a wider audience and communicate your message more effectively. Here are some approaches you can take: Know your audience: Understanding your target audience is key to simplifying your…
An approach to help improve your marketing and sales Rationale for an Action Plan I often get asked by companies, why do we need to actually have a strategic document or a formalised business plan? It amazes me that today's…
Marketing metrics and analytics play a crucial role in the success of any marketing campaign. By measuring and evaluating key performance indicators, businesses can gain valuable insights into the effectiveness of their marketing strategies, identify areas for improvement, and make…
Marketing, Digital, Website Grant Funding There are various grant funding options available for UK SMEs (Small and Medium-sized Enterprises) to help with marketing projects. Here are some of the latest ones including information on Website Grant Funding. Digital Growth Programme:…