While business planning is generally important for small and medium-sized enterprises (SMEs) to establish their goals, strategies, and resources needed to achieve success, there may be certain scenarios where it is not strictly required. Some examples where sales and marketing…
The importance of Clear Marketing Messages Having clear marketing messages is crucial for any business, including SMEs (Small and Medium-sized Enterprises). Clear and effective marketing messages help SMEs communicate their value proposition, establish their brand identity, and attract and retain…
Simplifying Your Marketing Messages Simplifying your marketing messages can help you reach a wider audience and communicate your message more effectively. Here are some approaches you can take: Know your audience: Understanding your target audience is key to simplifying your…
An approach to help improve your marketing and sales Rationale for an Action Plan I often get asked by companies, why do we need to actually have a strategic document or a formalised business plan? It amazes me that today's…
With retail opening hours being affected by Covid, Black Friday imminent and Christmas approaching, ecommerce store owners need to ensure their websites are in the best possible shape to capitalise on the potential surge in sales. There are many essential features that every ecommerce store needs and in this article we consider four.
Manufacturing Company Business Mistakes Manufacturers often make mistakes when it comes to marketing their products. These mistakes can range from not understanding their target audience to not effectively promoting their products. In this article, we will discuss some common marketing…
Marketing metrics and analytics play a crucial role in the success of any marketing campaign. By measuring and evaluating key performance indicators, businesses can gain valuable insights into the effectiveness of their marketing strategies, identify areas for improvement, and make…
Marketing, Digital, Website Grant Funding There are various grant funding options available for UK SMEs (Small and Medium-sized Enterprises) to help with marketing projects. Here are some of the latest ones including information on Website Grant Funding. Digital Growth Programme:…
Search engine optimisation, or SEO, is the process of optimising a website or online content to rank higher in search engine results pages (SERPs). This can be accomplished through a variety of techniques, including keyword research, content optimisation, and link…
BBH Expo 2022 The Brightfield Business Hub Expo on September 22nd featured a wide variety of Peterborough based businesses, Peterborough based experts delivering workshop / seminars and a secret millionaire Mike Greene opened proceedings with a talk about business growth…
Web Design - The Bigger Picture Web design is a ever changing and complex subject. Over 10 years ago when we were designing websites there was no need to even consider how a website would look on a mobile phone…
Price is a crucial factor in the sales process as it determines the value of the product or service being offered. Price is often the deciding factor for customers when choosing whether to purchase a product or service, as it…