Look at the orange image above.
Look at the wording and what do you read ?
With the wording opportunityisnowhere did you see
Opportunity Is Nowhere – a potentially negative statement
Opportunity Is Now Here – a potentially positive statement
Amazing how the same message could be seen in two significantly different ways
Think about your sales and marketing messages.
Are they clear and concise or is there potential for them to be misunderstood or misinterpreted.
If you have sales people how do you ensure that they all deliver a consistent message and importantly how do you ensure that customers who have receive have correctly understood.