Are Your Marketing Messages Clear
Look at the orange image above.
Look at the wording and what do you read ?
With the wording opportunityisnowhere did you see
Opportunity Is Nowhere – a potentially negative statement
or
Opportunity Is Now Here – a potentially positive statement
Amazing how the same message could be seen in two significantly different ways

Think about your sales and marketing messages.
Are they clear and concise or is there potential for them to be misunderstood or misinterpreted.
If you have sales people how do you ensure that they all deliver a consistent message and importantly how do you ensure that customers who have receive have correctly understood.
Are Your Marketing Messages Clear
For more information on developing Sales and Marketing messages call Andrew Goode on 01733 361729 or click here For more information on marketing news and approaches click here