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Website Marketing Techniques

The importance of getting found.

You can have the best product or service in the world, but without effective advertising and promotion, no one will know about it. This is particularly relevant if you are operating in a highly competitive sector.

I find it interesting that many businesses still think that because they have launched their website on the Internet everyone will come flocking to it.

The reality is that nobody will know the website exists if you do not take positive steps to get out there and promote it. There are are a variety of services available to help you get the word out some will cost you money. However, there are several website marketing techniques available for free.

So if you cant see the wood for the trees with website marketing techniques, below are a number of website promotion tips you need to follow to get your page ranked within the search engines.

Website Marketing Techniques cant see the woood for the trees website design peterborough Blue Dolphin

1. Focus on your Website SEO

Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.

Before you start working on your website content, you need to know the keywords that will go into it. There are a number of keyword tools available including the free Google keyword tool planner to help you find the best keywords for your niche market.

If you have limited time and budget I would suggest that you focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Keyword examples are shown below

  • Broad keyword – Fabrication
  • Short keyword – Steel Fabrication
  • Long tailed keyword – Stainless Steel Fabrication

Focus on the keywords that have lower competition and a higher search frequency to help you create news posts that are compelling, and can be optimised for search performance. Using the right SEO strategy will help you as you focus on promoting your site.

Within your website for each page and post the keywords must be added to the Title, headings (H1, H2, H3 etc), content (typically 300 words plus per article), and Meta description. When adding images, remember to label them correctly and include the keyword in the picture title tag and the alt tag.

2. Use Google Local Business

To gain a local audience, submit your site to Google Local Business. Google My Business allows every business to register their information for free. If you look on the right you will see an example of a profile. You can add pictures, videos, add products and services, opening hours include promotional offers, and even submit mobile ads.

How and where the information is displayed is a great part of the Google Local Business page. As of May 2020 it will show up right above the rest of the normal search result information, as a separate element on the right hand side, giving your business a larger online presence. The Google function additionally provides directions to your location, also allowing customers to call you right from their mobile device.

Technically this means that having a fully loaded Google My Business profile could be the first information that a prospective customer sees. By choosing your Google categories correctly and getting quality Google reviews you can start to rank within the Google local searches.

3. Search Engine Listing

This is one of the first things you need to do to promote a website if you are adding fresh content. We would always suggest that new content is added weekly.

Search engines are a simple way to start getting traffic to your website. New content should be submitted to the search engine directories like Google, Bing, Yahoo etc, so the site can be indexed.

The major search engines are always looking for the most relevant new content and offer this free service. You can submit it to the smaller search engine directories as well.

4. Reciprocal Linking

One way to show the search engines ( Google, Bing, etc ) your website is trusted is by having other websites link to your site.

Do not start linking your site to a number of low-ranking, low-quality sites. This was a very popular but frowned upon approach a few years ago, but was outlawed by Google and will in fact negatively impact your site. The search engines want to reward you with a higher website ranking when they see your website is linked to authority, higher ranking sites.

Inbound links i.e. links within your website from one page to another internal page are an important part of the SEO, but you must be careful in the way and frequency you create them. If you create too many links at once, your website can be banned from the search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.

5. Focus on Quality Content

Out of all the website promotion ideas, you will read about online, the best one is to focus on creating quality, unique, authoritative content.

  • Consider why are you writing blog posts for the readers?
    • Are you giving them the information they want, or
    • Are you only focused on getting something “fresh” on your website?

Creating quality content is vital to your websites performance and your customers user experience, as well as to your overall ranking.

Ideally you will create the kind of content that other people want to read and promote on their own blogs / websites and on social media. Send out new social media messages each time you upload a new article to the blog. WordPress websites can be configured to distribute news posts to LinkedIn, Facebook, Twitter, Instagram, etc automatically.

Website Marketing Techniques

If you are still wondering how to promote your website after using these five tips, it is a good idea to contact specialist digital marketing agencies for help. These five website promotion tips are designed to provide focus to anyone keen on improving their website and promoting it through the right channels.

While it can take time to learn how to promote a website, it is important to focus on being patient. There are no silver bullets and no ways to fast track any of the above. It can take a few weeks, or months before you notice a significant increase in traffic and your online ranking.

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