When you need instant prospects Pay Per Click “can” provide an approach to reaching your target audience.
It allows you to get in front of your target audience instantly
When used correctly Google Ad words and Facebook adverts can provide a rapid approach to getting your message / advert in front of people who are either searching for your product or service, or have a profile that matches your requirements.
Pay Per Click Adwords – Google, Bing, Facebook, Linked In …
You may immediately think of Google adwords as your first port of call for a pay per click adwords campaign, but that may be a mistake. Don’t get me wrong Google Adwords when used correctly and as long as you have deep pockets to allow you to place, monitor and constantly tweak campaigns can be a very good approach. BUT it needs all of these stages and the strategic analysis to identify what words / strategy to apply on adwords may cost many more times the value of the appropriate ad spend.
There are so many options to consider on ad words – would you be better off with a Bing, Linked in, Facebook or re-marketing campaign. To discuss your needs contact Andrew Goode an experienced Digital marketer who will happily talk through your needs and objectives. We have written a case study on how a company was wasting money on adwords you can find more information on pay per click
Pay Per Click Advertising
Pay-per-click (PPC) advertising is a form of online advertising in which advertisers pay each time a user clicks on one of their ads. The most common form of PPC advertising is through search engines, such as Google Ads and Bing Ads. Advertisers bid on keywords that they believe users will search for, and their ads will appear at the top of the search results for those keywords.
PPC advertising can be a cost-effective way for businesses to drive traffic to their websites and generate leads or sales. The major advantage of PPC advertising is that it is highly targeted, as the ads are only shown to users who are searching for the specific keywords that the advertiser has bid on. Additionally, PPC advertising can be easily tracked and analysed, allowing businesses to see which ads are performing well and make adjustments as necessary.
Downsides of PPC
PPC advertising also has its downsides. The cost per click can be high, especially for highly competitive keywords. Additionally, PPC advertising can be difficult to manage and optimize, as it requires ongoing monitoring and testing to ensure that the ads are performing well and that the business is getting the best return on investment.
- High cost per click: PPC advertising can be expensive, especially for highly competitive keywords.
- Limited control over ad placement: Advertisers have limited control over where their ads will appear, and the ad placements are determined by the search engines.
- Ad fatigue: Ads can become less effective over time as users become accustomed to seeing them.
- Click fraud: Some advertisers may engage in click fraud, which is the practice of artificially inflating click-through rates by clicking on the ads themselves or using automated programs.
- Limited targeting options: PPC advertising is generally targeted based on keywords, which can be limiting for advertisers looking to reach a specific demographic.
- Requires ongoing management and optimization: PPC advertising requires ongoing management and optimization to ensure that the ads are performing well and that the business is getting the best return on investment.
- Quality Score: Quality score is a metric used by search engines to determine the relevance and quality of an ad and a landing page. A low quality score can result in higher costs and lower ad positions.
- Limited ad format: PPC ads are usually text-based, which can be limiting for businesses looking to use more visual or interactive ad formats.
- Limited brand exposure: PPC advertising is focused on driving clicks, not on building brand awareness.
- Dependency on search engines: PPC advertising relies on search engines to drive traffic, so if the search engines change their algorithms or policies, it can have a significant impact on the effectiveness of the ads.
Advantages of PPC
- High targeting: PPC advertising allows advertisers to target specific keywords and demographics, resulting in highly targeted traffic.
- Immediate results: PPC advertising can deliver immediate results, unlike SEO which takes time to generate traffic.
- Measurable results: PPC advertising allows businesses to track and measure the results of their campaigns, making it easy to see the ROI.
- Cost-effective: PPC advertising can be cost-effective for businesses, as they only pay when a user clicks on their ad.
- Flexible budget: PPC advertising allows businesses to set a budget for their campaigns, so they can control how much they spend.
- Brand exposure: PPC advertising can increase brand exposure and awareness by reaching a large audience.
- Ad format flexibility: PPC advertising allows businesses to use different types of ad formats, such as text, images, and videos.
- Local targeting: PPC advertising allows businesses to target specific geographic locations, making it ideal for local businesses.
- Reach specific audience: PPC advertising allows businesses to reach their specific audience, such as by demographics, interests, and behaviours.
- Testing and optimization: PPC advertising allows businesses to test different ad variations and optimize their campaigns for better results.
Overall, PPC advertising can be an effective way for businesses to drive traffic and generate leads or sales, but it requires ongoing management and optimization to ensure that the ads are performing well and that the business is getting the best return on investment.