Targeted marketing is fundamental to effective marketing and sales
By accurately understanding your target customers and what they value we can communicate the right messages to the appropriate people
Could being Targeted Help You?
For many of the B2B and manufacturing companies we work with they typically dont need 100’s of new customers or enquiries. For example if they got hundreds of enquiries they wouldn’t have the systems, processes time or resources to simply deal with the enquiry. Additionally they wouldn’t have the on site processing capacity to deal with a rapid influx of enquiries / orders.
A targeted approach allows you to accurately identify and focus actions – the analogy would be going hunting with a shotgun as opposed to a rifle with laser guided targeting. Click here to see examples of targeted marketing or talk to Andrew Goode an FCIM experienced marketer who will discuss your marketing and sales requirements.