Campaigns To Generate Customers and Enquiries
With so many marketing messages bombarding customers now, sending out a single message and hoping that it will convince a customer to buy is unlikely to be a successful approach. In our experience a a planned and systemised co-ordinated approach is required that will often use a number of marketing methods.
Marketing campaigns can take many formats and there is no one size fits all, or off the shelf approach that can be adopted. Behind every great campaign is robust and detailed customer research and customer analysis. Now please be aware this isn’t gained through sitting in a darkened room and trying to imagine what’s of importance to a prospective customer. This is real insight gained by getting out there and talking to them. Once you “truly know” your customer you can put a campaign together.
- Direct mail – development of a series of personalised printed cards that were direct mailed to identified targeted prospects
- Email – Campaigns developed to comply with GDPR , by developing high impact emails delivered and monitored over months, with a telephone follow up outstanding B2B conversion rates can be achieved