Web Hosting FAQ’s
What is Web Hosting? The service of storing data that keeps websites up and running for users is web hosting. Every single website that is online has a host server, and almost all use a web host to manage that…
The Importance of Quality Content & Backlinks
Did you know one of the best ways to improve your search engine rankings, regardless of your niche or industry, is to increase the number of "quality" backlinks to your website. In this article on Quality Content & Backlinks we…
Marketing Strategy For SME’s
Marketing is CRITICAL for SME's Marketing is a crucial aspect of any business, but it is especially important for small and medium-sized enterprises (SMEs) looking to compete in a crowded market. A well-crafted marketing strategy for SMEs can help them…
Competitor Research For SME Businesses
The ability to understand and adapt to the moves of your competitors is paramount for sustainable growth. For B2B enterprises, where intricate relationships and strategic partnerships shape the market, conducting thorough competitor research becomes a strategic imperative. In this article,…
Unleashing The Power of Keywords
As a business trading in todays digital environment where information is king and visibility is key, mastering the art of keyword research is the gateway to online success. Whether you're a seasoned digital marketer, a business owner, or a budding…
Website Marketing Plan
How to Create a Website Marketing Plan for Your New Site Lets consider the following scenario. After weeks or months of hard work you have finished creating your website and made your new website live! That’s a major milestone. But…
Marketing Forecasting & Implementation
Marketing Forecasting That's Highly Accountable Forget Fluffy Forecasting - Marketing Needs To Get Real Forecasts matter. MD's, FD's and board members are impressed by accurate, forward-looking forecasts; especially those that cover a longer time frame. At most companies this is…
Challenges For Manufacturers
Today's Manufacturing Challenges There are many challenges facing UK manufacturers today, including: Brexit: The UK's decision to leave the European Union has created uncertainty and disruption for UK manufacturers, particularly those that rely on exports to EU countries. Supply chain…
Marketing Campaign Measurement
Marketing campaign measurement should not be about proving ROI, but improving ROI. Marketers tend to overemphasize their assessments of media and marketing channels, since these align to the budget allocation process and tend to be visible to the MD and…
Marketing Measurement Metrics
Marketing measurement metrics are the tools used to track, analyse, and evaluate the effectiveness of marketing campaigns. The ability to measure the performance of marketing campaigns is crucial to understanding what is working and what needs improvement. By using these…
How To Spend Less On Your Next Website
Your next website As an SME, the amount you should spend on your next website depends on several factors, such as the complexity of the website, the features you need, and the level of customisation required. Here are some general…
Marketing Innovation
Marketing Innovation Marketing innovation is the process of creating new and creative ways to connect with customers, promote products and services, and achieve business goals. With the rapid pace of technological change and the constant evolution of consumer behaviour, staying…