As a business trading in todays digital environment where information is king and visibility is key, mastering the art of keyword research is the gateway to online success. Whether you're a seasoned digital marketer, a business owner, or a budding…
How to Create a Website Marketing Plan for Your New Site Lets consider the following scenario. After weeks or months of hard work you have finished creating your website and made your new website live! That’s a major milestone. But…
Marketing Forecasting That's Highly Accountable Forget Fluffy Forecasting - Marketing Needs To Get Real Forecasts matter. MD's, FD's and board members are impressed by accurate, forward-looking forecasts; especially those that cover a longer time frame. At most companies this is…
Today's Manufacturing Challenges There are many challenges facing UK manufacturers today, including: Brexit: The UK's decision to leave the European Union has created uncertainty and disruption for UK manufacturers, particularly those that rely on exports to EU countries. Supply chain…
Marketing campaign measurement should not be about proving ROI, but improving ROI. Marketers tend to overemphasize their assessments of media and marketing channels, since these align to the budget allocation process and tend to be visible to the MD and…
Marketing measurement metrics are the tools used to track, analyse, and evaluate the effectiveness of marketing campaigns. The ability to measure the performance of marketing campaigns is crucial to understanding what is working and what needs improvement. By using these…
Your next website As an SME, the amount you should spend on your next website depends on several factors, such as the complexity of the website, the features you need, and the level of customisation required. Here are some general…
Marketing Innovation Marketing innovation is the process of creating new and creative ways to connect with customers, promote products and services, and achieve business goals. With the rapid pace of technological change and the constant evolution of consumer behaviour, staying…
Business-to-business (B2B) marketing can be a complex and challenging task, requiring a different approach and mindset than consumer-focused marketing. However, even the most experienced B2B marketers can make mistakes that can impact their success. In this article, we will explore…
How to Optimise Images for Website Performance Importantly without losing quality In this web design article we will look at why and how to optimise images before they are uploaded to WordPress can make a significant difference in the speed…
Improving your business by even a small margin can have a significant impact on your overall success. In this article, we'll explore what would happen if you improved your business by just 10%. We'll look at how this improvement could…