Barriers To Business Planning For Growth For SMEs (Small and Medium Enterprises), business planning is a critical but often challenging endeavour. One of the most significant barriers is limited financial resources. SMEs typically operate on tighter budgets compared to larger…
How much should you spend on marketing? One of the most common questions we get asked is "How much should we spend on marketing?" or "is there a formula that we can use to calculate the amount we spend on marketing?" Unfortunately the simple answer is "It depends!!" there is no magic number i.e. as a manufacturer with a turnover of £5 million spend £50,000 on marketing is something that just doesn't hold true.
Using Data in Your Marketing If you want to increase conversion and reduce marketing costs then you should be using data in your marketing. Get close to your customer ( and gather data) Use data to inform your decisions (…
Domain name selection One of the first steps to create a great website is choosing the right domain name. Popular domain names go quickly. So, once you've thought of one you like, use a domain name search such as LCN…
The need for SME's to consider Ecommerce In a challenging and fast moving business landscape, establishing a robust online presence has become an additional consideration for Small and Medium-sized Enterprises (SMEs). As the digital marketplace continues to flourish, SMEs are…
In today's dynamic business landscape, successful marketing goes beyond traditional advertising and posting on social media. A true marketing professional is a strategic thinker, a meticulous planner, and a versatile executor on multiple platforms. To provide a total solution for…
While offering discounts can be a powerful tool to boost sales and build strong B2B relationships, it should be part of a comprehensive strategy that considers the long-term impact on profitability, customer loyalty, and the overall positioning of your business…
Should marketing be considered as a cost or an investment? Marketing for SMEs (Small and Medium-sized Enterprises) is a critical aspect that requires careful consideration regarding its classification as a cost or an investment. While the traditional mindset might perceive…
What is website development A website stands as the virtual storefront, the first encounter for users seeking information, services, or products. Behind the sleek interfaces and interactive features lies the intricate art of website development, a process that encompasses a…
What are Plugins? Applications are everywhere. But no app can be all things to all people, and that could be why you're asking "what are plugins?" No individual piece of software can deliver every function for every user — no…
Are you are considering improvements to your website, or possibly even completely redesigning it? If yes where is the correct place to start? In this article we consider website design crucial stages. With numerous components that make up a website,…
This article looks at the basics of technical SEO and hopefully answers some of the questions as we strive to achieve high Google organic ranking. Applying the technical side of SEO can mean the difference between a high ranking site…