A good website is a great marketing tool that you have complete control over. It represents the shopfront of your business on the Internet the marketing element that most prospects / customers will see first. Making it one of the…
Designing a website involves several steps, from planning and conceptualisation to implementation and launch. Here's a comprehensive guide on website design steps for a great web site: 1. Define Your Goals: Identify the purpose of your website. Is it informational,…
Marketing Strategy Essentials A key to the success of any business is having a great marketing strategy in place. You lack focus without a marketing strategy, and without focus, you will, quite simply, fail to reach any of the objectives…
Barriers To Business Planning For Growth For SMEs (Small and Medium Enterprises), business planning is a critical but often challenging endeavour. One of the most significant barriers is limited financial resources. SMEs typically operate on tighter budgets compared to larger…
How much should you spend on marketing? One of the most common questions we get asked is "How much should we spend on marketing?" or "is there a formula that we can use to calculate the amount we spend on marketing?" Unfortunately the simple answer is "It depends!!" there is no magic number i.e. as a manufacturer with a turnover of £5 million spend £50,000 on marketing is something that just doesn't hold true.
Using Data in Your Marketing If you want to increase conversion and reduce marketing costs then you should be using data in your marketing. Get close to your customer ( and gather data) Use data to inform your decisions (…
Domain name selection One of the first steps to create a great website is choosing the right domain name. Popular domain names go quickly. So, once you've thought of one you like, use a domain name search such as LCN…
The need for SME's to consider Ecommerce In a challenging and fast moving business landscape, establishing a robust online presence has become an additional consideration for Small and Medium-sized Enterprises (SMEs). As the digital marketplace continues to flourish, SMEs are…
In today's dynamic business landscape, successful marketing goes beyond traditional advertising and posting on social media. A true marketing professional is a strategic thinker, a meticulous planner, and a versatile executor on multiple platforms. To provide a total solution for…
While offering discounts can be a powerful tool to boost sales and build strong B2B relationships, it should be part of a comprehensive strategy that considers the long-term impact on profitability, customer loyalty, and the overall positioning of your business…
Should marketing be considered as a cost or an investment? Marketing for SMEs (Small and Medium-sized Enterprises) is a critical aspect that requires careful consideration regarding its classification as a cost or an investment. While the traditional mindset might perceive…
