Wrightfield are a specialist engineering company based in Suffolk, with over 25 years experience within the food manufacturing industry. Their primary focus is the design, manufacture and installation of food conveyor systems and solutions.
Wrightfield Conveyor Systems, Conveyor Line Layout, Design, Manufacture & Installation, Food Processing Equipment, Engineering, Structural & EN1090, Servicing & Spares
Our 40,000 sq. ft. facility is the centre for our in house design, project planning and manufacturing activities. Our design team use the latest 3d modelling software to create equipment conveyor system designs and our UK manufacturing facility boasts some of the highest specification machinery available.
Combining this with our wealth of experience in the food industry, ensures our clients receive the highest levels of service and quality at all stages from design, installation and commissioning throughout the UK & Ireland.
With a diverse and vast range of engineering solutions available it was important that a visitor could get to the information required as easily as possible. Additionally make it easier for a visitor to see that a variety of other solutions were available that perhaps they werent aware of
By using Google Analytics, Keyword Research and customer focus groups a website structure was created
Simplifying without losing ranking
The previous site was comprehensive with hundreds of content rich pages allowing the site to rank well for organic search. The new website development needed to be simpler without impacting on ranking
Managing / acquiring site content
As with many website projects the challenge of imagery was huge. Images were in multiple locations, in a wide variety of formats and quality. Consolidating, labelling and managing was a major issue. With a large number of people in the DMU getting timely proofing and approval needed careful management.
Some of the benefits provided by the new website
- Fully responsive website – mobile and desktop onsite time increased
- Simplified menu structure increases click through
- Increased number of quality online enquiries
- Current vacancies click through to aid staff recruitment during growth
- Website gained very positive response from customers
“With Bliue Dolphin I feel like we are in safe hands. Their ability to manage the project and provide a proactive stance meant that we ended up with a site that exactly meets our needs. Without their guidance we wouldnt yet have a site.
Not only have they designed a great site, they have massively helped with the content marketing, which was such an important part of the project.
Its refreshing to work closely with a technical company who know their stuff are so responsive and communicate in a jargon free way.”
Jason Taylor – Sales Manager