Mean Green Mowers

Importers of the Worlds most powerful Electric Commercial Mower range

Rationale

Powered by Mean Green Lithium Energy Modules, the electric mowers offer all day mowing with extreme power and quiet operation. With available horsepower exceeding most commercial petrol and diesel mowers in their classes and maximum torque from the start, Mean Green Mowers prove that commercial electric mowers can be powerful.

Our previous website had some technical and visual issues and wasn’t fit for purpose. It wasn’t Https, it displayed very poorly on both mobile and desktop and importantly was very difficult for us to update or add to in house. Blue Dolphin conducted a detailed analysis of its performance and clearly demonstrated where the site was failing and how that could impact business.

The team at Blue Dolphin worked very well with the Mean Green Team and completed the site redesign and build within 2 weeks. We were really pleased with the responsive and creative approach by Blue Dolphin along with their technical capabilities. We would have no hesitation in recommending them to companies who need a professional website help and want to be communicated with in a jargon free none BS way.

Guy Overton – Director Mean Green Mowers and Overton (UK) Ltd

Project Specification

Design and build WordPress website
Improve the way products appeared on the page
Improve the calls to action especially book a demo
Site speed improvement to minimise site load time
Improve organic on page SEO

Key Benefits

Improved site navigation – allowing visitors to easily see category, subcategory and product options. So getting to key information within 3 clicks
Site displays brilliantly on both mobile and desktop
Easy to track enquiries for specific models. Gravity forms set up for each product category
Really simple content management system allows Mean Green staff to easily change and add new information
Videos easily displayed and accessible
For more information on responsive and optimised WordPress website design click here

Mobile Website Design Issues mean_green_mowers-website-on-mobile-phone

Website Performance – Strengths & Key Features

The website presents a strong digital presence for the commercial-electric mower brand, effectively combining promotional content with practical product information. From a developer’s and business-owner’s viewpoint there is much to commend, and several good practices that could be useful when building or commissioning a site.

Clear value proposition
The site leads with the key brand message: “commercial electric mowers” with long run-times, zero emissions and low running costs. On pages such as the “Products – All Products” section, this is clearly articulated.
For a prospective client, this demonstrates how the website immediately communicates what the business does a good benchmark for clarity.

Logical site structure & navigation
The top-level menu covers core areas: Home, About, Products, Benefits, Dealer/Enquiry, Contact. For example, the “About” page gives supporting detail about the manufacturing base and distribution network (manufactured in the USA, distributed by Overton UK). Having a straightforward menu helps visitors find what they need quickly something to aim for in any website build.

Product-centric layout
The “All Products” page lists models and deck variations clearly, and emphasises demonstration & trial booking.
This shows how to embrace both product detail and lead-generation (booking demos) within the site. A good approach for B2B / commercial equipment businesses.

Technical and regulatory reassurance
On the About page the mention of ISO 9001:2015 accreditation, and manufacturing technologies (aluminium alloys etc) gives credibility to the product. Including such factual/technical detail is beneficial for building trust especially in specialist industrial markets.

Responsive-friendly design / modern feel
The website uses contemporary layout, generous white space, large images of machines, and appears up-to-date. For a client, this demonstrates that modern visual design standards are being followed.

Calls-to-action (CTAs)
The “Book a Product Demonstration & Trial” links are visible and frequent. This is indicative of good design in a site built to convert interest into actionable leads.