Armco Barrier Supplies

Simplifying the Process of Armco Product Purchasing

Armco Barrier Supplies approached Blue Dolphin seeking a robust, user-friendly eCommerce website that could manage the unique challenges of their industry. As a supplier of Armco barrier systems and related industrial products, the company required a digital platform that could handle products of varying lengths, weights, and configurations, while also offering customers a seamless purchasing and quotation experience.

The result is armcobarriersupplies.co.uk: a fully optimised, mobile-responsive, and high-performing eCommerce website designed to simplify complex transactions while boosting online visibility and sales.

The Challenges

Functionality & Key Features

Advanced eCommerce Capabilities

The site was developed on a powerful and flexible eCommerce platform that allows customers to browse, select, and purchase products easily. Each product page features detailed specifications, clear pricing, and intuitive navigation to streamline the customer journey from browsing to checkout.

Complex Shipping Logic

Given the nature of the products, many of which vary significantly in size and weight, the website required custom-built shipping functionality. The system intelligently calculates shipping costs based on a combination of:

• Product length – accounting for oversized items that require special handling.
• Total weight – ensuring accurate delivery cost estimation for bulk or heavy orders.

This dual-factor shipping system ensures both customers and the business receive accurate, transparent delivery information every time.

Request a Quote Functionality

In addition to standard eCommerce features, the site includes a ‘Request a Quote’ option for products or quantities that fall outside typical purchase parameters. This allows trade customers and larger buyers to obtain tailored pricing quickly, helping Armco Barrier Supplies serve both individual and commercial markets efficiently.

SEO Optimisation

From the outset, SEO best practices were built into every layer of the website.
Key elements include:

• Optimised metadata and structured content for better search rankings.
• Fast-loading pages to improve user experience and SEO performance.
• Mobile-first design ensuring accessibility across all devices.
• Keyword-rich product descriptions and URLs designed around industry-specific search terms.

This approach ensures that Armco Barrier Supplies’ products are highly discoverable in relevant searches, driving both traffic and qualified leads to the site.