Rationale
AJC Retail Solutions portfolio of services and products has continued to rise over the years as it developed and delivered more and more unique services to its clients. From its heritage as a manufacturer of catering trailer and catering vans on behalf of its customers it diversified into catering kiosks, retail kiosks, shopfitting and bespoke catering vehicle conversions
Unfortunately the previous site was very dated and built on an outdated WordPress theme that had a number of functionality and potential security issues. Adding to the ever increasing portfolio pages and through the content management system was becoming problematic.
“We have worked with Andrew and Blue Dolphin on a number of Strategic, Tactical Marketing and Website projects within our manufacturing operations over the last 15 years. Their robust research, challenging input and ability to come up with innovative suggestions and solutions have been invaluable. We would have no hesitation in using or recommending Andrew and his team for any marketing or web projects.
Jane Samsa – Managing Director
Project Specification
- Detailed analysis of previous site usage evaluating customer journey and user experience (UX)
- Design and build a modern clean and highly visual WordPress website
- Add a simple to use online Finance Calculator that allowed a user to quickly identify budgetary criteria
- Transfer existing historic content (over 250 historic news posts) as well as new content creation
- Pop up on exit for first time visitor
- Image crop and manipulation
Key Benefits
- Responsive site, that provides fast load time for users and significantly improved content management speed times
- Secure updated theme
- Improved and simplified user navigation
- Search Engine Optimisation of the site meant that it ranks very well for key search terms. Importantly because all the activities were completed to “White Hat” principles event though the site has not had new content added for over eighteen months it still ranks organically.
- For more information on SEO and website development click here
