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King Koil is the proven back care bed specialist

King Koil is the proven back care bed specialist..

King Koil Website Development Blue Dolphin Business Development

Rationale

King Koil is the proven back care bed specialist. Their products are the result of continued research and development alongside the specialists at the International Chiropractors Association. At the core of every King Koil bed is a specially re-inforced spring system that provides targeted back care support.

The old website was both difficult to update and was missing a significant amount of  product and technical information.  As a leading manufacturer of specialist high performance beds the website didn’t come close to reflecting these capabilities.

What a transformation, Blue Dolphin made the whole website design and build process really simple. They completed the project ahead of schedule and have produced a site that now matches our brand values.

Jeremy Navrady  – Marketing Manager

Project Specification

  • Design and build of responsive WordPress website
  • Content creation and addition to site
  • Pop up on exit for first time visitor
  • Find a stockist to help customers identify their closest store
  • Data capture through provision of help guides
  • A critical part of the project was for Blue Dolphin to reduce and if possible remove the burden of the website development. A full website design and implementation turnkey service which allowed the team at King Koil to do concentrate on what they do best i.e. manufacturing very high quality beds
  • All maintenance and security for the site was requested. WordPress theme and plugins were constantly monitored and updated to ensure that the site was always as up to date as possible

Key Benefits

  • Improved site navigation
  • Ability to capture visitor information
  • Products showcased well and technical specification easily identified
  • Really simple content management system allows King Koil staff to easily change and add new  information
  • Site fully mobile responsive providing fast load times
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