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The company spans three generations and primarily supplies Fats & Oils, Frozen Foods, Ambient Foods and Fish into the Fish & Chip, Catering and Bakery sectors.

Wordpress Search Engine Optimisation Blue Dolphin Business Development Peterborough


Friars Pride is an independent family owned company, established over 40 years ago in Peterborough. The company has a heritage stretching back to 1898 and the manufacturing and refining of fats and oils. They have grown to become a premier supplier with a fleet of almost 60 vehicles delivering from Yorkshire, to the South West of England

The old websites featured was based on Magento 1 for the Ecommerce linked to a non responsive WordPress site. With increased  mobile usage the user experience was poor making it difficult to identify and select product.  As a market leading food supplier to the UK’s fish and chip and fast food providers the website didn’t come close to reflecting its heritage or credibility.

We have worked with Andrew and the Blue Dolphin team for many years. They work passionately to deliver projects on time. They have successfully completed WordPress Website and Magento Ecommerce projects for us, developing functionality to match with Friars Pride operating approaches

Louise Marshall  – Marketing Director

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Project Specification

  • Design and build responsive WordPress website
  • Design and build of Magento 2 E commerce site
  • Interactive map to identify Gluten Free Fish and Chip Shops
  • Build a wish list or place an order capability
  • Categorisation and import of products

Key Benefits

  • The websites were built on a responsive platform which was critical as an ever increasing number of customers and visitors were viewing the site on mobile phone and tablet devices
  • A super simple content management system was implemented and full training was provided. This allowed all marketing staff to easily edit existing content, add new content and importantly update news which was then distributed to social media
  • The site was connected to Google Analytics and Search Console allowing Friars Pride to easily monitor site performance
  • Using data capture forms provided a valuable source of new enquiries
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