There is a lot written about Search Engine Optimisation (SEO) in this article we will go through some of the myths and misconceptions associated with the subject so you know about SEO.
As SEO is only part of the marketing mix when it comes to generating business through a website some of the myths are of a more general SEO perspective.
So lets look in detail at the Top 8 SEO myths
Myth 1: SEO is a Scam
SEO is no longer a quick fix or approach that use can trick Google. Forget writing text in white, spamming pages with keywords, and grabbing links from offshore none of these approaches can be considered as SEO, but they will most certainly get your website penalised by Google. But there are white hat, ethical approaches to doing things correctly that will help the SEO of your website.
Myth 2: You Can Be Number 1
You have probably received 10 emails this week from companies promising to get you to number 1 in Google. The important point is what search terms are you going to be number 1 for? It could be that the search terms you will be ranked for don’t actually get searched for
Myth 3 : SEO is Dead
Note 1: 50% of search doesn’t result in a click
Note 2: Its never been more important to get found on the web, but it may well take more than SEO
Try this. Go incognito on your browser and type in the search term “Road Bike” in google. See how Google is offering a whole series of colour coded options / variations of the word in order to help the searcher.
Myth 4: Google is SEO
This depends on where your audience is. For example SIRI is powered by Bing. Microsoft windows defaults to Bing
It could be that your audience aren’t using search, perhaps they are visiting trade shows, talking within their trade association or just talking!
Myth 5: Google Knows Everything
Google houses a wealth of data, information and subsequently when applied knowledge. Does it know everything? Ultimately it would probably like to as this will help it further increase its revenues and profits
To see some great cutting edge information visit https://research.googleblog.com/
Myth 6 : Google is Evil
Google is a great search engine. It’s ultimate aim is to deliver a great search experience for a user. With this in mind Google doesn’t care about your website. It doesn’t care if its good or bad, informative or pictorial. Its just interested in making sure that when a user searches for a “subject” they get sites / content that is most relevant to their search.
So don’t think of Google as evil, a bind, confusing, a route to get found for a keyword; just think about the great topics and content you can create.
Myth 7 : If you build it they will come
Unfortunately in most circumstance building a website is no longer enough. Now you need
- High quality relevant links
- A fast page speed – to see how traffic you are losing because of a slow site click here
- Sitemaps, Robot text, to use chronological tags and schemas
Myth 8 : Content is King
An SEO expert walks into a bar (pub, hostelry , wine bar, licensed premises etc) …..
Yes you do need content but it needs to be
- Not spammy
- Relevant to the site
- Incorporate a mixture of elements i.e. images, videos as well as text