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SEARCH ENGINE OPTIMISATION

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There is a lot written about Search Engine Optimisation (SEO). Within this page I we will go through some of the myths and misconceptions associated with the subject, and how this links to the SEO services we supply.

As SEO is only part of the marketing mix when it comes to generating business through a website some of the myths are of a more general SEO perspective. Talk to Andrew Goode an experienced strategic and digital marketer, or click here to see portfolio examples

Resources, Information & Tips

What is Technical SEO

Looking at the basics of SEO
Answering some of the questions to achieve high Google organic rankings

SEO Simplified

Search Engine Optimisation 
You must be visible to where your customers fact find

SEO Campaigns

SEO Campaigns to improve online visibility
Attract organic traffic and enhance overall business performance

The Top 19 Benefits

What Are The Benefits of SEO
Search Engine Optimisation is the process of optimising your website to maximise organic traffic

seo search activities get found and stay safe

The Top 8 SEO Myths

Myth 1: SEO is a Scam

SEO is no longer a quick fix or approach that use can trick Google. Forget writing text in white, spamming pages with keywords, and grabbing links from offshore none of these approaches can be considered as SEO, but they will most certainly get your website penalised by Google. But there are white hat, ethical approaches to doing things correctly that will help the SEO of your website.

Myth 2: You Can Be Number 1

You have probably received 10 emails this week from companies promising to get you to number 1 in Google. The important point is what search terms are you going to be number 1 for? It could be that the search terms you will be ranked for don’t actually get searched for

Myth 4: Google is SEO

This depends on where your audience is. For example SIRI is powered by Bing. Microsoft windows defaults to Bing

It could be that your audience aren’t using search, perhaps they are visiting trade shows, talking within their trade association or just talking!

Myth 5: Google Knows Everything

Google houses a wealth of data, information and subsequently when applied knowledge. Does it know everything? Ultimately it would probably like to as this will help it further increase its revenues and profits

To see some great cutting edge information visit https://research.googleblog.com/

Myth 6 : Google is Evil

Google is a great search engine. It’s ultimate aim is to deliver a great search experience for a user. With this in mind Google doesn’t care about your website. It doesn’t care if its good or bad, informative or pictorial. Its just interested in making sure that when a user searches for a “subject” they get sites / content that is most relevant to their search.

So don’t think of Google as evil, a bind, confusing, a route to get found for a keyword; just think about the great topics and content you can create. That will be the start of your WordPress Search Engine Optimisation journey.

Wordpress Search Engine Optimisation Blue Dolphin Business Development

Myth 7 : If you build it they will come

Unfortunately in most circumstance building a website is no longer enough. Now you need

  • High quality relevant links
  • A fast page speed – to see how traffic you are losing because of a slow site click here
  • Sitemaps, Robot text, to use chronological tags and schemas

Myth 8 : Content is King

An SEO expert walks into a bar (pub, hostelry , wine bar, licensed premises etc) …..

Yes you do need content but it needs to be

  • Unique
  • Authorative
  • Not spammy
  • Relevant to the site
  • Fresh
  • Incorporate a mixture of elements i.e. images, videos as well as text

WordPress Search Engine Optimisation

Find out more call 01733 361729 or email solutions@bdolphin.co.uk or click here for more information

For more articles Search Engine Optimisation

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