Strategy
Helping companies create strategic marketing and sales action plans.
Reasons companies use our strategic services
- They are looking to grow their business but are struggling to identify how
- Their existing marketing activities are not generating profitable sales
- Sales and marketing is a reactive ineffective process within their organisation and they have no effective sales and marketing systems
Websites
Responsive and Optimised Websites designed and built upon clear business foundations
We believe great websites are built upon a solid business foundation. They take into consideration both user behaviour & user journeys to deliver a user friendly experience.
At the beginning of each website project we take time to understand your requirements and business goals. We design our websites from the ground up so they are truly unique and follow proven processes for delivering excellent website experiences,
Where required we will build your website with Search Engine Optimisation (SEO) in mind. Every site has a different set of functional requirements and we will integrate any third party software that you require. Whilst we offer website maintenance, we set every project up so that we can hand the finished website over to you with as much responsibility as you’d like. We also offer high performance website hosting & ongoing security packages to keep your website safe & working hard for you.
Content Marketing
Innovative and Creative Content Marketing Designed to Engage and Stimulate Action
Once a strategy has been developed and the areas to be targeted clearly identified then it is time to get proactive with marketing activities. In a world where we are daily subjected to hundreds of marketing messages what will make your message get noticed, difficulties include
- Disjointed marketing promotions that are poorly executed and poorly targeted and are often not followed up
- Hundreds of emails (of which many are useful but are unfortunately often lost amongst the spam)
- Advertising messages that invades our space on billboards, on the web, throughout social media
In today’s world it is necessary to be Innovative, Creative, Structured and Persistent if you are to succeed. Listed below are some of our approaches to engaging with customers and prospects. If you would like to talk to an experienced marketing professional about your marketing campaign requirements contact Andrew Goode or click here to see examples of campaigns.
Development
Helping companies create a clear & robust marketing and sales action plan
How We Help Clients
- Provide a highly skilled and experienced Strategic Marketing, business development strategy, Sales and Tactical implementation capability
- We can work for you as if we were your own in-house resource
- After strategic analysis we deliver marketing and sales activities to you on an as required basis
- We help put in systems and processes that allow clients to see what is being actioned and the results that are being generated. Over time this allows them to work in a far more proactive and strategic way and become less reactionary
- Our team are experts at getting past the gatekeeper and obtaining information on companies that people would like to do business with
- Knowledge is critical so we set up CRM systems to log and record all activities
- Prepare high impact presentations and critique proposals to improve credibility of major sales presentations
- We can be your Business Development Team or work with you to improve your business development capabilities
Outsourced Marketing
Outsourced Marketing – A Professional and Efficient & Effective Way Of Marketing
- It may be that you have no dedicated resource to complete critical marketing activities
- Perhaps marketing activities are delegated between a number of key people to do when they have a spare moment
- Possibly you employ an office junior who combines a range of administrative duties along with marketing
Whichever approach you adopt our expert outsourced marketing services free you up to do what you do best and ensure your business is marketed to its fullest potential and critically your sales and marketing activities are optimised. Find out more about Outsourced Marketing by contacting Andrew Goode or click here to see the benefits of outsourcing
Marketing for Manufacturing
Manufacturing marketing is B2B marketing. It can be more complex, and the sales cycle is often significantly longer than with B2C ( you can impulsively choose to buy a chocolate bar, you don’t buy a conveyor system impulsively)
- Target audience: Other businesses, including downline supply chain manufacturers, wholesalers, retailers, or business end-users, like restaurants or construction firms. You should know which industry you’re targeting, the size and type of companies that need or want your products, and who within those organisations can make purchasing decisions.
- Customer needs: Business customers need quality products that fit within their processes and budgets. They need to be able to supply their clients with peace of mind while making a profit.
- Drivers: Whether or not a business chooses your products depends on many factors that include price and quality. Importantly there are many other factors that come into play, credit, and terms; what consumers think of your brand. Through to how much support you provide via technical, marketing, and other resources.
- Purchase process: Business procurement is typically complicated. The process includes research, discovery and pricing comparisons, quotes, presentations, demonstrations, and final purchase decisions. You may have to prove your worth to more than one level of decision-makers; typically, the bigger the purchase is, the more levels you have to impress. The challenges of the Decision Making Unit (DMU) and needing to get approval from finance, technical, operations etc
- People involved with the purchase: Managers, purchasing agents, executive decision-makers, accounting or finance teams, and other subject matter experts. All have their own personal thoughts and ideas on a B2B purchase selection
Blue Dolphin Business Development Services FAQ’s
1. How does Blue Dolphin structure a marketing and sales strategy for SME businesses?
Blue Dolphin adopts a structured, insight-led methodology beginning with marketing and sales discovery, followed by customer and competitor research, and culminating in a strategic marketing plan with defined execution pathways.
For SMEs, this ensures:
- Alignment between commercial objectives and market positioning
- Evidence-based targeting (segmentation, ICP definition)
- A prioritised action plan balancing short-term lead generation with long-term brand equity
This approach mitigates the common SME constraint of fragmented or reactive marketing by creating a cohesive, measurable go-to-market framework.
2. What website capabilities does Blue Dolphin provide to support SME growth?
Blue Dolphin delivers end-to-end website solutions, including WordPress development, e-commerce functionality, SEO integration, hosting, and ongoing maintenance.
From an SME perspective, the technical emphasis is on:
- Conversion-led UX/UI design to support lead generation
- Search engine optimisation (SEO) baked into site architecture
- Mobile responsiveness and performance optimisation
- Secure, maintainable infrastructure with ongoing updates
This ensures the website functions as a revenue-generating asset, rather than a static digital brochure.
3. How does Blue Dolphin address content and campaign execution for SMEs with limited internal resource?
Blue Dolphin provides a full content marketing and campaign delivery capability, including copywriting, video, design, social media, and integrated campaigns.
For SMEs, this resolves typical constraints such as:
- Lack of in-house marketing expertise
- Inconsistent messaging across channels
- Underutilisation of digital platforms
Campaigns are designed to be multi-channel, measurable, and aligned to strategic objectives, enabling SMEs to scale visibility and engagement without internal overhead.
4. What is the value of outsourced marketing for SMEs working with Blue Dolphin?
Blue Dolphin’s outsourced marketing model effectively provides SMEs with access to a multi-disciplinary marketing function (strategy, creative, digital, analytics) without the cost of a full in-house team.
Key technical benefits include:
- Access to specialist roles (e.g. marketing director, SEO, campaign management)
- Improved resource allocation and operational efficiency
- Continuous optimisation through performance measurement and ROI tracking
This model is particularly effective for SMEs lacking the scale to justify permanent hires but requiring enterprise-grade marketing capability.
5. How does Blue Dolphin ensure measurable ROI from marketing activities?
Blue Dolphin integrates performance tracking and analytics across campaigns and marketing initiatives, enabling SMEs to quantify outcomes and optimise spend.
This typically includes:
- KPI definition aligned to commercial objectives (e.g. lead quality, conversion rates)
- Ongoing campaign measurement and reporting
- Iterative optimisation based on real performance data
For SMEs, this shifts marketing from a cost centre to a data-driven investment function, ensuring accountability and continuous improvement.
