Targeted marketing is fundamental to effective marketing and sales
By accurately understanding your target customers and what they value we can communicate the right messages to the appropriate people
Many of the clients we work with have two key resource issues “Time” and “Budget”. We work with clients to improve the effectiveness of their marketing by becoming more targeted.
This could also be classified as doing less better. Our experience over the years has been that for the vast majority of our customers “mass market / broad marketing activities” generate a very poor return on investment.
Time spent identifying and developing customer personas will significantly help
- Identify who to target
- Clarify how to get hold of them (magazines they read / trade shows they attend / etc)
- What message will cause them to take action
- Challenges that their organisation / industry sector faces