use doc https://docs.google.com/presentation/d/1Eq7oFrcxe3W7NaQ0H95gsRZ-28R1mLh22gf1xon26cQ/edit?usp=sharing
take the analytic shots – need to put cloudy / transparent cover over search terms
When set up correctly Adwords can be the most effective way of getting found on the web and getting in front of your target customer at the most critical Time.
Unfortunately many campaigns are poorly set up and use the providers default settings which can cause significant wastage.
Evaluating campaigns and setting them up correctly can mean you get significantly more (for the same spend) or be in a position to reduce spend and get the same results.