Key Features
Redpack Packaging Machinery® are the number one solution provider in the flow wrap machine and product conveying business. They manufacture flow wrap machines in their factory in Norfolk on the outskirts of Norwich.
They supply products to the food manufacturing sectors Poland, Germany, Nederlands, and Belgium. We developed Redpack websites for each of these countries each written in their own native language.
Local Language Sites
Redpack Packaging manufacture their packaging machinery in the UK and supply to a number of European markets through their direct sales and distributor network. With a highly technical, technological product local language sites were required.
A site structure that was easily navigated was created, along with page layouts that effectively showcased the products technical capabilities. These pages were then created in the local language ( French, German, Polish, Dutch and Flemish ) format, which provided a great customer experience.
The Challenges
Site Architecture
With a diverse and vast range of engineering solutions available it was important that a visitor could get to the information required as easily as possible. Additionally make it easier for a visitor to see that a variety of other solutions were available that perhaps they werent aware of
By using Google Analytics, Keyword Research and customer focus groups a website structure was created
Simplifying without losing ranking
The previous site was comprehensive with hundreds of content rich pages allowing the site to rank well for organic search. The new website development needed to be simpler without impacting on ranking
Managing / acquiring site content
As with many website projects the challenge of imagery was huge. Images were in multiple locations, in a wide variety of formats and quality. Consolidating, labelling and managing was a major issue. With a large number of people in the DMU getting timely proofing and approval needed careful management.
Key Benefits
Some of the benefits provided by the new website
- Fully responsive website – mobile and desktop onsite time increased
- Simplified menu structure increases click through
- Increased number of quality online enquiries
- Current vacancies click through to aid staff recruitment during growth
- Website gained very positive response from customers
“With Blue Dolphin I feel like we are in safe hands. Their ability to manage the project and provide a proactive stance meant that we ended up with a site that exactly meets our needs. Without their guidance we wouldn’t yet have a site.
Blue Dolphin worked closely with our Marketing Manager and European colleagues, they know their stuff are so responsive and communicate in a jargon free way.”
Redpack
