Rationale
Nestled in the heart of the City, the unique atmosphere of the Merchant Taylors’ historical building is complemented by the finest contemporary service. With nine stunning spaces including a magnificent Great Hall, an elegant Drawing Room and a pretty Courtyard Garden providing the perfect setting for events.
Unfortunately the previous site was very dated and didn’t portray the vibrancy or capability of Merchant Taylors. Analysis of Google analytics identified that visitors struggled to navigate their way through the site.
Blue Dolphins analytical approach helped us identify site issues. Their creative team have come up with designs and ideas that we love. Highly professional and a pleasure to deal with.
Katie Coghill – Head of Event Sales
Project Specification
- Detailed analysis of previous site
- Scoping and customer journey evaluation
- Design and build WordPress website
- Content creation and addition to site
- Pop up on exit for first time visitor
- Image crop and manipulation
- Product / Service videos
- Proofreading of site content
- 301 redirects as site domain changed
Key Benefits
- A modern site that reflected the companies capabilities
- Improved site navigation
- Ability to capture visitor information and encourage calls
- High impact sliders clearly showcased the size and scale of the facility
- Really simple content management system allows Merchant Taylors’ to easily change and add new information
