One Page Business Plan – Helping In Your Business Development
One Page Business Plan The Key Elements
Setting The Scene
- For along time in business the rationale that if you write an objective down and put it in a highly visible place then you will have a greater chance of achieving it.
- If you wanted to take a journey to a new destination but you didn’t have a map or route then the likely hood of you reaching your destination quickly or efficiently The same is true within business if you don’t have a plan then what chance do you have in achieving your business objectives
- For many companies if the planning process is onerous or results in lengthy documentation then the chance is it will neither be completed or reviewed in the future
A One Page Business Plan developed by the business should therefore provide a number of benefits
- The process to create a written plan means that you have something to refer to
- Having to set targets / objectives now means that you have something to measure
- Whilst a one page plan will still require some serious thinking, having some key headlines to work towards should be achievable
One page business plan key elements
There are 5 key elements within the plan
- You need to identify the key results that you want the business to achieve over the month
- The key sales drivers need to be identified and quantified. Examples of sales drivers could be
- Number of quotations sent
- Number of referrals gained
- Number of new customers
- Testimonials provided
- These will vary among every company
- The key cost and cash drivers – these are the elements within the business that control costs. So for example within a consultancy the hours worked by each partner are key drivers
- The key underlying success drivers – these could be letting employees explore new ways of working, development of added value customer service , or simply allowing staff to spend time seeing how they could do things differently
- There needs to be a vision. This is the underpinning basis for why you are in business . As an example Coca Colas vision at one stage was to have its product within a specified distance x metres of over a x percentage of the worlds population.
One Page Business Plan To Improve Your Business Performance
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Banks appetite for funding
At a recent event the HSBC announced that they had allocated £100 million to support businesses in the Peterborough & Mid Lincolnshire. Importantly the HSBC are able to make quick decisions and over 70% of requests from micro sites are decided instantly. At the time of writing over 80% of formal borrowing requests are currently being approved. So if funding is available what does a lender look for in a plan.
What does a lender look for in a business plan
- Details of your skills, how your business operates and your future goals
- Confirmation of your own financial investment
- Clarification on the purpose of the lending and how the investment will benefit
- Confirmation on how you evaluated the amount of money required
A business plan will
- Help to define your business strategy
- Identify the next steps for business
- Identify and plan for cash flow peaks and troughs
- Help you clarify strategy to others
Appetite for Growth
- 75% of businesses report an ambition to grow over the next 3 years
- 15% indicate a substantive growth ambition
- The department for business innovation and skills conducted research in understanding growth in small business and identified 3 key areas sectors that impact
- The Market: i.e. competition and finance
- Vision : i.e. Planning and risk
- Capacity: i.e staff, cash, skills and premises
Businesses that achieve growth have
- Faith that business improvements yield benefits
- Capability to implement improvements
- Realise their full potential
- Have the appropriate mindset
- A desire to grow and follow through on actions
- A determination to grow which can be clearly demonstrated through their ambition, opportunity and capacity for growth
What is a one-page business plan?
In its most basic form a one-page business plan is a simplified version of traditional operational plans that focuses on the core aspects of your business. It will follow the structure of a standard business plan template and serves as a beefed-up pitch document.
We would suggest that there’s really not a lot of difference between a a good executive summar, a single-page business plan or a Lean Business Plan.
A single-page plan must categorically fit onto one A4 page in a font (11 or 12 pt type) that most people can still read ( we have seen businesses present their 1 page plan written in 8pt with no margins in order to get all the words on the page. A Lean Plan can be slightly longer but still uses summaries and bullet points, while a traditional executive summary can extend to two or three pages—and it will usually use full sentences rather than bullets.
A one page business plan – 3 key benefits
Simple presentation — Investors don’t have lots of time to read and one page can get the idea of your business across quickly and succinctly.
Approachable pitch — Having a one-page plan makes it easier to share, even if you’re not pitching in front of investors. You can quickly send it as an email attachment, throw it into a slide deck and even have it printed off as an easy read for interested parties.
Focus on what’s important — It’s actually a very good exercise to trim it down to the absolute minimum, and doing so forces you to trim needless words and communicate your business idea clearly, with minimal clutter.
What to include in your one page plan
- The problem: A description of the problem, pain or need your customers have and any relevant data that supports your claim.
- The solution: Your product or service and how it solves the problem or offers them a benefit.
- Business model: How you will make money, including the costs of production and selling, and the price that customers will pay.
- Target market: Who is your customer and how many of them are there. It’s best to define your ideal customer. This also gives investors a clear picture of your thought process and understanding of the greater consumer market.
- Competitive advantage: What makes you different from the competition and how will this lead to greater success, customer loyalty, etc.
- Management team: The management structure of your business, including currently field roles, ideal candidates, and any management gaps.
- Financial summary: Key financial metrics including profit and loss, cash flow, balance sheet, and your sales forecast. This section may be the most difficult part to condense, so try and focus on standard business ratios to get the point across. You can always share broader financial information if requested.