How Will Your Marketing Be Remembered

Examples of small and medium-sized enterprises (SMEs) that have created memorable marketing campaigns.

1. Dollar Shave Club – Dollar Shave Club is a subscription-based razor company that became famous for its hilarious marketing videos. Their first video, which features the company’s CEO delivering a tongue-in-cheek pitch for the service, went viral and helped the company quickly establish a strong brand identity.
2. Purple – Purple is a mattress company that uses humour and creativity to stand out in a crowded market. Their marketing campaigns feature quirky characters and memorable visuals that help them differentiate themselves from their competitors.
3. Cards Against Humanity – Cards Against Humanity is a party game that became a cultural phenomenon largely through word of mouth. The company’s irreverent and often offensive marketing campaigns, which often involve stunts or pranks, have helped them build a fiercely loyal following.
4. The Skimm – The Skimm is a media company that delivers daily news and information via email. The company’s witty and irreverent tone, combined with their ability to break down complex issues in a simple, easy-to-understand way, has helped them build a loyal following of subscribers.
5. Old Spice – Old Spice is a men’s grooming brand that reinvented its image with a series of hilarious and absurd ads featuring actor Isaiah Mustafa. The campaign helped the brand appeal to a younger audience and went viral, generating millions of views and countless parodies.

These SMEs demonstrate that it’s possible to create memorable marketing campaigns on a tight budget, by leveraging creativity, humour, and storytelling. By focusing on what makes your brand unique and finding creative ways to communicate that to your target audience, you can create a marketing campaign that resonates and helps you stand out in a crowded market.

Some OMG Examples

The 2010 world cup held in South Africa saw the noisy vuvuzelas becoming an incredibly popular item being seen and heard at every game. It seemed that everybody had one (even if they couldn’t play them very well). but they weren’t the best selling item at the world cup, that honour went to the humble ear plug. A definite case of up-sell and cross sell with sellers recognising an additional profitable market opportunity.

• The birth of the royal baby Prince George of Cambridge on 22nd July 2013 was a huge global event. Within minutes of the birth there were examples of opportunity marketing greats
• Prepare the royal milk featuring a baby bottle of milk with an Oreo
• The Delta airlines image of a baby looking up at a child’s mobile with Delta aeroplanes on
• The share a coke image with two bottles featuring the names Kate & William

Now all the above are big brand names that have a huge marketing resource, but what other opportunities present themselves within your market sector?

OMG As Part Of Your Sales Process

Well trained staff in a normal interaction can ask incredibly powerful questions as part of the sales process

• Is this for anyone special
• What’s your daughters name
• Having the capability of adding an element of personalisation
• Moving the customer / prospect away from a ‘standard’ transaction and leading to an experience that stops them in their tracks

How Will Your Marketing Be Remembered – OMG As Part Of A proposal

Where you do not have a direct interaction with the customer e.g you have to submit a proposal the same still applies. When the customer gets the proposal does it appear just like all the other proposals? Or does your proposal have that OMG factor that differentiates it from all others, helping you engage with the customer.
For more information on differentiating your marketing click here. To contact Andrew Goode an experienced marketing and sales professional click here

The Importance Of Customer Service?

Have you been subjected to some brilliant customer service recently?

• You rang a call centre and were amazed by the speed at which your call was answered and the helpfulness of the operator
• On entering a specialist electrical shop you are greeted by a friendly and knowledgeable assistant who is able to provide outstanding technical advice in a jargon fee manner.
• The busy restaurant table that you had previously booked turns out to have been double booked. The waiter pulls out all the stops and arranges another table making your dining experience enjoyable and memorable.

Examples of customer service I have recently experienced

Good Customer Service: I recently had to visit Belfast on business. I was late getting to the hotel, and upon arrival the receptionist greeted me with a smile and courteous welcome. I was obviously one of the last guests to book in and she greeted me by name and had all the paperwork for booking in to hand. Once the room formalities and obligatory credit card scan were completed, she enquired about dining requirements and provided some great information. The following morning she was at the reception and as I went for breakfast and she greeted me with a “Good Morning Mr Goode”. It cost her nothing to do but was a great example to me of a member of staff who really valued what she was doing.

Bad Customer Service: My wife and I visited the coast at the weekend to take the dog for a walk. As it was cold and bleak we thought we deserved some lunchtime fish and chips. On entering the empty shop we were unfortunately greeted by a very miserable looking assistant. As she mumbled ‘What do you want” I perused the boards and ordered our portion of cod and chips. “£5.90” muttered the assistant. I paid the money, received my change and waited for the fish and chips.

The assistant then preceded to lean against the counter and continued to look like a wet weekend. About 4 minutes later the fish and chips were wrapped and we’re out of the shop and onto the promenade to eat them. Now the fish and chips were absolutely fantastic; beautiful flaky flavoursome fish, light crispy batter, chips that were crispy on the outside and fluffy in the middle, simply gorgeous. But, have I told friends about the great product or the poor customer service!! Just imagine if the assistant had offered a cheery level of service as per my Belfast experience.

Your Customer Service:

• What happens when someone rings your company
  • How many times will it ring before being answered
  • Will a customer get a consistent courteous greeting
  • Will the person who answers the phone be able to deal with the call
• What happens when someone visits your office / factory / shop
  • Will they be greeted
  • Will they feel as if they have been noticed
  • Is there a process in place to make sure they are dealt with correctly
• How do you deal with customer complaints

Customer Service –  Yours, The Good and Bad

Customer service can and does make a huge impact on the ability to gain increased and future sales. Many companies focus all their effort on making the sale and forget about the important element of customers. If you think you would benefit from an external customers services review simply contact Andrew Goode on 01733 361729.

4 key approaches to improvement from a World Cup winner

Observations and Experiences of Will Greenwood MBE

I was very fortunate to hear the great Will Greenwood MBE winner of the rugby world cup in 2003 speak and share a few of the insights that helped the English rugby team transform from 76-0 losers to winners of the world cup in a five year process.

I can’t do justice to the way he incredibly eloquently put forward the concepts (it always helps when you can include anecdotes that involve rugby heroes like Martin Johnson (a natural leader) and Jonny Wilkinson (a marvellous match winner).

4 key approaches To Performance Improvement

1. Cottage Cheese Rinsing
This encompasses the principle that greatness is achieved through the attentiveness of detail. Getting better never stops but you need to change mindsets and create an environment that allows improvement
To achieve improvements you might need to break a big problem into a series of smaller manageable component parts that you can then work on. In the case of the rugby team they did this by activity i.e scrums, line outs, tackles etc.
A couple of fascinating insights

• They trained to get better, they didn’t just train to train. So if there was an activity they need to perfect and they all got it 10 minutes, training complete.
• Communication was key and they made sure that everybody understood. The MUM test was introduced in terms of would your mum understand
• As a team they changed their mindset, changed their behaviour had strict rules and guidelines but had the freedom to operate, so they didn’t become robotic.
• So in the case of preparing food, if you rinse the you off the cottage cheese this is the part with the most fat. This small detail part of the bigger picture to having a better controlled diet

2. Lombardi Time
Within the whole squad it was vital order flomax generic that there was a code of conduct ‘Teamship’ a collective standard of behaviour. Interestingly the rugby players worked very closely with the British Army specifically the Royal Marines. This military discipline led to a zero tolerance approach and over a 5 year period all squad members beating the deadline.
Note Vince Lombardi was the famous Green Bay Packers coach came up with this approach the idea being that you arrive for a meeting 15 minutes early so that you can catch your breath , collect your thoughts and pre-plan what you want to achieve.

3. Critical Non Essentials
Sherylle Calde was used by the squad as a Vision coach to improve the use of the eye muscles
As a vision coach the CTC technique was developed Crossbar / Touchline / Communicate. This fundamentally meant that if you weren’t directly involved in the play then you should be involved in the game through CTC
This was just one of the critical non essentials based upon the aggregating a series of 1% improvements. The fine details can help you develop a match winning aggregated performance

4. Tea Cups – Thinking Correctly Under Pressure
The rationale of dislocated expectations i.e. the only thing you can rely on is that things will go wrong
On this basis the ability to be prepared and able to change whilst in play was developed. So whilst you might be able to practice a manoeuvre within the training ground what happens when you under pressure in a match

Marketing to be remembered

As an SME (Small and Medium-sized Enterprise), one of your primary goals is to create marketing that gets remembered by your target audience. To achieve this, it’s important to employ various strategies that capture attention, engage emotions, and leave a lasting impression.

First and foremost, it’s crucial to define your target audience. Understanding the needs, preferences, and pain points of your potential customers allows you to tailor your marketing messages effectively. By identifying their unique characteristics, you can create marketing campaigns that resonate with them on a deeper level, increasing the chances of being remembered.

Crafting a compelling story around your brand is another powerful way to create memorable marketing. Storytelling helps evoke emotions and connect with your audience. Your brand story should go beyond just highlighting your products or services; it should communicate your values, mission, and what makes your business special. When customers can relate to your story, it becomes a part of their memory and perception of your brand.

Utilising creative content across different marketing channels is essential for capturing attention and leaving a lasting impression. Visual appeal plays a significant role in making your marketing materials memorable. Whether it’s through videos, infographics, animations, or interactive elements, focus on creating content that is informative, entertaining, and shareable. A visually appealing and engaging piece of content is more likely to be remembered and shared with others.

Providing exceptional customer experiences is a fundamental aspect of creating memorable marketing. When customers have positive interactions with your brand, it creates a lasting impression. Exceeding their expectations and going above and beyond in terms of customer service can leave a significant impact. Satisfied customers are more likely to remember your brand and recommend it to others, becoming advocates for your business.

Humour and creativity are effective tools for creating memorable marketing. Injecting humour into your campaigns or using creative approaches can capture attention and make your brand stand out. By incorporating unexpected or entertaining elements, you create a memorable experience for your audience, which helps your brand stay top-of-mind.

In today’s digital age, leveraging social media is crucial for SMEs to create memorable marketing. Develop a strong presence on relevant social media platforms where your target audience is active. Engage with your followers, share valuable content, and participate in conversations. Building a community around your brand and fostering genuine connections with your audience helps increase brand recognition and memorability.

Collaborating with influencers or industry experts is another effective strategy for SMEs to create memorable marketing. Identify influencers who align with your brand values and have a significant following. Partnering with them to create sponsored content or promotions can boost your brand’s visibility and reach new audiences who are more likely to remember your brand due to the association with the influencer.

Personalisation is becoming increasingly important in marketing. Tailoring your marketing efforts to individual customers whenever possible helps create a more personalised experience that resonates with your audience. Utilise personalised email marketing, dynamic website content, or targeted advertising to address specific needs and preferences. Customers appreciate personalised experiences and are more likely to remember and engage with brands that cater to their individuality.

Lastly, encourage user-generated content. By actively involving your customers and encouraging them to share their experiences and content related to your brand, you tap into the power of social proof. User-generated content, such as reviews, testimonials, or social media posts, not only enhances your brand’s credibility but also creates a sense of community. It gives your customers a platform to share their stories, and in turn, they become part of your brand’s memory for others.

Here are a few reasons why creating memorable marketing is so crucial:

1. Differentiation: Memorable marketing helps you differentiate your brand from the competition. By creating a unique and memorable brand identity, you can help your business stand out in a crowded market and attract more customers. Ensure your web design is optimised
2. Brand Awareness: Memorable marketing helps increase brand awareness. When consumers remember your marketing campaign, they are more likely to remember your brand and seek out your products or services.
3. Customer Loyalty: Memorable marketing can help build customer loyalty. When consumers have a positive experience with your brand, they are more likely to become repeat customers and recommend your business to others.
4. Competitive Advantage: Memorable marketing can provide a competitive advantage. If your marketing campaign resonates with consumers and is more memorable than your competitors’, you can gain a significant edge in the marketplace.
5. Emotional Connection: Memorable marketing can create an emotional connection with your target audience. By telling a compelling story or evoking strong emotions, you can help your brand resonate with consumers on a deeper level.

In short, creating memorable marketing is essential for building a strong brand, increasing awareness and loyalty, and gaining a competitive edge in today’s crowded marketplace.