With a new product range available in the UK a new website was required to showcase the various product options available. With no marketing collateral available Blue Dolphin worked with the UK Dahon team to get product imagery. This was then used to design and build the new website and on exhibition materials. Blue Dolphin acted as the lead for all content marketing to ensure the site was completed on time.
Freedom Unfolds
DAHON bikes unfold the world around you, with two wheels and all kinds of ingenious technology. Suddenly ‘too far’ or ‘too big’ is not the issue, and the question becomes ‘where to next?’ Go the extra mile, your way. Folding bikes come in all variations to fit right on into your lifestyle, be it the urban commute, where you fold right on up into the office, or a weekend away with bikes for the family all stashed in your trunk. DAHON folding bikes are among the most compact in every class (16″, 20″, 26″), folding into neat, easy-to-store and transport rectangles with no protruding parts. A DAHON folding bike 16″ reduces to the size of a shopping bag and fits under a bus seat or in an airline luggage bin; two 16″ and two 20″ folders fit side-by-side in the trunk of most midsize cars. Dahon 26″ models are the most compact of their class.
The Challenges
No Images
For ecommerce high quality product images are crucial. The US images were either unsuitable or unavailable for use. By scheduling a number of intensive studio and off site days we were able to capture both product and lifestyle images of all bikes in all colours. These images were shot in high resolution format meaning that they were suitable for exhibition panels, printed materials and the web
Simplifying the folding process
Once you can demonstrate to a customer how simple a Dahon folding bike is to use, they can easily understand how simple and convenient they are. How can you show this when the customer is viewing the bikes online. By creating some videos we were able to showcase the bikes from folded to rideable
Which bike to choose
On first impression with, with no knowledge all folding bikes look the same. It was important within the website to be able to showcase the differences and benefits of the various models
Key Benefits
Some of the benefits provided by the new website
- Fully responsive website – mobile and desktop onsite time increased
- Simplified menu structure increases click through
- Increased number of quality online enquiries
- Current vacancies click through to aid staff recruitment during growthWebsite gained very positive response from customers
“We sit down with Andrew explore the brief and let them get on with it, I know that with Bliue Dolphin I feel like we are in safe hands. They never fail to come up with great ideas, great execution and getting the job done on time and to budget. Even when we throw curved balls into the project midway, they get the results we need. Its refreshing to work closely with a marketing company who know digital and traditional marketing and who communicate in a jargon free way”
Malcolm Smith – UK Sales Director