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Design and Artworking of a range of retail packaging

Development of a brand and retail packs

The bicycle accessory market is

  • Competitive – in terms of a few major brands (with BIG budgets) and lots of fringe brands
  • Changeable – what’s hot this year may need discontinuing next year
  • Innovative – lots of new product developments and modifications taking place on products throughout the year

The bicycle accessory customer is

  • Often looking to easily self select and quickly identify the product they need
  • Wanting to be reassured that the component they purchase is of good value, safe to use and solid

The brand and packaging solution

  • A design was created that would allow consistency of presentation across a wide range of sizes. From the smallest bell to the largest hand pump or saddle
  • Through clear thinking a wide range of products were packaged on only 6 card sizes (saving significant packaging costs)

For more information on our creative solutions click here, to contact Andrew Goode FCIM click here

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