Key Features
Rock are a Building Envelope Solutions provider offering both commercial roofing and cladding solutions. Blue Dolphin worked with Rock to design and build the new website on the WordPress platform. From keyword research, establishing the site structure through to designing the website and producing all the content .
Commercial Cladding & Industrial Flat Roofing Specialist
Previous website almost invisible to Google
Rock Roofing & Cladding previous Square-space website was no longer fit for purpose
- With limited content it didn’t communicate effectively the attributes of the various roofing and cladding variations
- The imagery was dated, which reduced the credibility of the of the site
- The existing site was essentially invisible to Google with poor indexing and poor site content
- There were no data capture mechanisms and limited calls to action within the site
Rock Roofing New Site Build & Improvements
Developing a new site allowed for a number of marketing and sales improvements. The Rock team and Blue Dolphin worked closely together through all stages of the design and development process which allowed high quality rapid site build
- Keyword Research conducted to ensure that customer search terms were identified and used within the site build
- Blue Dolphin produced the content marketing from product copy through to site imagery
- With an improved content management system additional mobile responsive pages were created for specialist products in dedicated geographic locations
- Google Analytics and Google Search Console were added to facilitate measurement of the site performance
Key Project Activities & Benefits
- Keyword Research to identify the vast range of terms used by customers and suppliers within the industry
- SEO activities to optimise the website for search
- Content Marketing – with a blank sheet of paper but a highly capable service it was necessary to create content that communicated what Rock Roofing could provide for an organisation
- Photography and image gathering of sites / projects
- Website design and build – using the WordPress platform we designed and built the website initially on a development site so that Rock Roofing and Cladding could view the site on mobile, tablet and desktop devices
- Site development – as the services / products developed these needed to be easily added. A complete new range of cladding products was added into the site
“Great working with Blue Dolphin. Extremely responsive and have turned our project around in rapid time. Went above and beyond to get the website not only up and running but looking right as well.”
James McVeigh – Director
