Selling Globally – Showcase Products as per Sales Agreements
If you are selling globally or to multiple geographic locations you may have the need to ensure that certain brands or products aren’t displayed in certain locations. For example you have an agreement / licence to sell a product in the UK , but the product must not be displayed if the site is viewed in Germany.
This was the scenario facing RDM Test so by using WooCommerce and Geo Location we were able to develop rule sets. This controlled the menu options that were seen depending on your geo location and then blocked any products depending upon the geo location
Menu showing geo limited range of products available
Menu showing complete range of products available
The Challenges
Geo Location
RDM Test have a wide range of brands within their product portfolio. Selected brands are only available within specific geographic locations i.e. country. Geo location coding was implemented to allow product brands to be easily assigned and adapted as branding arrangements changed. This Geo capability means that specific products can be shown to specific countries to meet distributor agreements.
Request a quote
The products available from RDM Test are complex, technology items with many variables i.e. product, service and delivery options. For this reason providing ann online price / showing a fixed price is not an option. Request a quote option allows a customer to add products into a basket and then request a quote. A member of technical sales is then able to review the submitted RAQ Pdf and handle the enquiry.
Product Menu
With a complicated range of variables for product selection i.e. Brands, Category, Materials, Industry and Standards an uber menu was required to showcase all options. With this level of complexity WooCommerce was used for the products categorisation and filtering.
Customer Portal
A customer portal was developed that allowed customers exclusive access to their calibration reports, product documentation, service information and product operating instructions. A customers portal could be updated as and when new information became available. Additionally the portal allowed the customer to have records of spare part ordering information and usage.
Key Benefits
Some of the benefits provided by the new website
- Fully responsive website – mobile and desktop onsite time increased
- Simplified menu structure increases click through
- Increased number of quality online enquiries
- Current vacancies click through to aid staff recruitment during growth
- Website gained very positive response from customers
