With retail opening hours being affected by Covid, Black Friday imminent and Christmas approaching, ecommerce store owners need to ensure their websites are in the best possible shape to capitalise on the potential surge in sales.
There are many essential features that every ecommerce store needs and in this article we consider 4
1. Customer incentives
Sometimes we need an extra incentive to make a purchase online, whether it be a freebie or a discount code, (this is especially true when you are looking to buy from a new site). Offering first time (new) customers a discount on their first purchase is a way of overcoming new purchase inertia.
If your business sells generic products that are available from other online stores, you need to give the customer a reason to buy from you – an added discount could definitely do the trick! Not only will they feel incentivised by the additional discount offering, but they will feel valued as a customer and will begin to remember your brand. Post purchase offering a discount code / or special offer that the purchaser can share with friends and family can lead to word of mouth promotion.
2. Positive product reviews
Legitimate, authentic product reviews are a positive way to win over a potential buyer’s trust. Seeing that others have found your product “satisfactory” will make new customers even more willing to buy from you. But – make sure your reviews are honest, genuine and of course… real. Encourage customers to add an image to their review – showing them use the product, this will boost authenticity and may be enough to sway the customer to purchase.
3. Quality product photos & detailed product descriptions
Visuals are vital in Online marketing. Customers want to know exactly what they are getting for their money. Product images help your customers to analyse your product in more detail and find out any additional information. Taking professional high quality photographs of your products will make your product pages more appealing and make your website look much more professional. Incorporate these images with clear, detailed descriptions and your customer will be more encouraged to head to the checkout!
4. Relevant Information
Websites can vary depending on the niche, but there are some pages that every eCommerce website must display:
- Delivery information
- Terms & conditions
- Returns & exchange
As well as gaining additional trust with your potential buyer, it helps to protect your company too – having displayed the relevant information to be read by all visitors.
So the above are 4 important ecommerce characteristics. In the next article we will showcase additional elements that can impact on your ecommerce performance. If you are looking for an ecommerce site or simply incorporating a payment gateway or booking system please contact us. To talk to an experienced and qualified marketing specialist click here
Looking For An Ecommerce System – 7 Elements To Consider If You Are Considering Magento
We have developed numerous e commerce sites on the excellent Magento platform. As we have developed e commerce sites we have noticed a number of similar questions arise.
In this brief article we will consider the 7 steps you must consider (note many of these will apply irrespective of what platform you choose, though with some systems you will have no flexibility of choice)
Strategy, 3rd Party Integration, Core and more
- In our opinion you can only effectively develop a Magento e commerce site once you have your business and marketing strategy developed. There are numerous reasons for this not least being that if there is no clear strategy then you will potential squander huge amounts of time and potentially quantities of cash in creating unwanted functionality. Even worse you may find that crucial stages of the customer buying process are ignored and you miss out on opportunities to differentiate your e commerce site
- Magento is an open source system but at its heart are ‘core’ files. All functional development should take place using appropriate plug ins. Never change the core files (or let your developer change the core files in Magento
- Identify what 3rd party integration you require. It could be stock control, ERP, accounts etc. There are a plethora of plug ins already developed to help reduce the pain and development cost of integratiojn
- Time after time we come across companies who haven’t put enough thought into the shipping model they want to adopt. (This is possibly because it can be a real headache) Flat rate, Free, Table , Courier calculated, the list is endless. You need to identify the shipping model that will best suit your products and customer base
- The least sexy part of e commerce development but a crucial element is the back end integration. If you are going to be inputting orders into the back end this can be dramatically improved by some additional implementation
- Out of the box Magento comes with a huge amount of functionality, but because it is an open source system it has no idea of your business model. Therefore many of the settings / functions may not provide a customer or member of staff with the best user experience. There are literally thousands of plug ins (some free – beware; some very expensive – beware) that can improve the function and experience of your Magento site
- Once you have built your site and operated it for a period of time you will probably identify additional new functionality which will help both sales and processing. This is where Magento comes into its own as there is probably a plug in already developed that will just require expert integration to get it working on your site
Magento Ecommerce Effective Site Development 7 Steps
FREE Website Performance Check
- Speed plays an important part in website performance how well does yours perform on desktop and mobile?
- Is your site mobile responsive if not how many customers are you losing?
- Is your site HTTPS?
- With GDPR in place is your site legally compliant?
- Find out about loads more website performance issues