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B2B Targeted Email Generates Results
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Retailers Contacted
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% Click Through Rate

Effectively Communicating to Target Customers 

As the market has changed and developed, so have the mechanisms that need to be used to cost efficiently and effectively communicate with customers. The cycle industry is a classic example of a market that has been through significant changes

Targeted and timely sales and marketing communication

Ultimate Hardware needed to be able to easily let customers know when new products / special offers or forward order personalised products were available.

An easily update able web site was developed. The site was designed to allow new pages to be added simply. On these pages product videos, multiple product images and technical specifications could be easily added to provide comprehensive information to a cycle retailer.

E mail marketing

A range of plain and html e mails were developed and sent to the targeted database. Key elements of the email campaign included

  • Development of the appropriate offers
  • Product photography to effectively showcase the products
  • Database management and analysis to review opens / clicks / bounces
  • Split testing of offers
  • Developing offline equivalent offers and comparing conversion results

A beneficial offline / online marketing approach

The ability for us to easily update and communicate has a number of key business benefits

  • New products can be easily tested and researched
  • As product pages can carry a large quantity of technical information, E mails can be kept simple and link directly to the product page
  • Additional product information images / videos can be easily made available to retailers
  • Knowing which products retailers are clicking on allows proactive telephone calls to be made to retailers who are interested

To find out more about developing, creating and implementing effective email marketing campaigns

Call 01733 361729 or email solutions@bdolphin.co.uk 

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