In this article I want to consider the importance in marketing of a project and how the terminology that you use can impact on its success. I am going to use the term of Water Transfer Printing as an example of a process that is actually called many different things dependent upon the industry in which it is used.
Now depending on what type of customer you are water transfer printing is also known as
- Hydro dipping,
- Hydro imaging,
- Fluid imaging,
- Hydrograghic printing
Water Transfer Printing
Water Transfer Printing or Hydrographics is a three dimensional decorating process. whereby graphics are applied to decorate the items and create surface finishes such as
- Carbon fibre texture
- Camouflage effect
- Geometrical patterns
The water transfer printing / Hydrographics process is used throughout the world primarily to decorate a wide variety of items, ranging is size from very small items like mobile telephone cases through to large items such as airplane interiors. The versatility of the H2O transfer printing method means that the films can be applied to wide range of materials and physical products.
Materials that can be covered include
- Plastic – whereby a thin plastic component could be made to look like wood
- Wood – whereby you could transform a wooden item to incorporate a geometric pattern
- Fibreglass – you no longer need to settle for a single painted surface
- Metals and Ceramics
The basic / simplest rule is that if the item can be dipped into water within a water tank, the water transfer printing process can be applied. So for example alloy wheels, motorcycle petrol tanks, covers for electrical enclosures can all be water transfer printed.
The water transfer printed process uses a water-soluble film that contains the required printed designs (There is a huge range of off the shelf sheets i.e. carbon fibre, or something unique have your own designed). The image film is placed in the tank and once a special activator has been applied, the film dissolves and fundamentally leaves the ink print on the surface of the water. By simply (and very carefully) immersing the component into the water the ink wraps itself around the component.